Whether you’re already using some templates or like to send emails on the fly, creating an email design system allows you to work faster, more consistently, and with more accuracy. This is what allows you to scale. Here’s how to 5. Refresh your email designs Even if you’re not feeling […]
Think about all of the hours you spend designing and sending your emails. Do you know where they go once you click “send”? It’s one thing for them to be delivered. But do they land in the inbox? In Gmail’s “Promotions” no-man’s-land tab? Or worse, in junk? Most mailbox providers […]
What’s working? What’s not? How many emails do you send, and which ones perform the best? You might already have pulled the numbers from 2022, but an email marketing audit is a little more than that. gives you a holistic picture of the entire program, from your automated emails to […]
Hear that? It’s the sound of fresh new emails waking up from hibernation after the holiday season. Those campaign ideas are just waiting to be shaped into a successful email marketing strategy. The end of the year can always be an exhausting time to be an email marketer (and let’s […]
Talking the talk and walking the walk are two very different things. In the digital world, there aren’t many topics that are more important than security, privacy, and compliance. They’re not something you want to brag about unless you’re truly doing what it takes. Email on Acid and InboxReady by […]
In the dark when it come to email that are open in darke mode. A couple of years ago, we came up with a. DIY hacked that has been built into the Email on Acid platform. Now you can track dark mode opens in our . Advanced Analytics to get […]
we are excited to belong to a company that helps brands achieve an effective omnichannel communication strategy. Sinch’s supernetwork is powering meaningful, personalized engagements at scale. That includes SMS and MMS marketing, mobile messaging, voice, video communication, and more. Brands need to meet customers and prospects wherever they are. And […]
Update templates, automations, and more to keep up with the new year. And no matter which trend you decide to embrace, it’s always a good idea to A/B test design changes. This allows you to clearly see if the new design is effective and monitor . Any changes – good […]
Important thing when designing your emails is to consider your audience and brand. You don’t want to choose a trend that feels . Disconnected from your brand style, or that will turn off your audience. Instead, think of what will best resonate with your subscribers. Will a 60s flashback bring […]
Really make your primary message the focus of your email design. But minimalistic doesn’t mean boring! A simple design with lots of room to breathe lends itself very well to bright colors. Take this email from Clae, for example. It has imagery that grabs your attention and effectively illustrates the […]
necessarily indicate a specific era, they often focus on characteristics of the 60s and 70s – think pop art, psychedelic design, bold colors, geometric shapes, and hippie motifs. Take these posters, for example. They embrace everything about those eras, with a psychedelic feel, bright colors, and bold designs. Retro graphic […]
In the background feels almost like the text is floating on a cloud. Can you see how these types of gradients can make a real impression on your subscribers? 4. Data visualization It can be a bit tricky to display data and stats to subscribers in a way that’s interesting […]
