we are excited to belong to a company that helps brands achieve an effective omnichannel communication strategy. Sinch’s supernetwork is powering meaningful, personalized engagements at scale. That includes SMS and MMS marketing, mobile messaging, voice, video communication, and more. Brands need to meet customers and prospects wherever they are. And we know the inbox is still one of the best places to connect and engage. Notes from the Dev. Video Edition In the spring of 2022, we launched an ambitious project with our in-house email developer. Megan Boshuyzen, that’s helping to spread the knowledge of some of the smartest. Most-creative email geeks out there.
Notes from the Dev:
Video Edition” is a web series featuring tips and tricks from email developers around the world. We’re producing this show because we know email coding ain’t easy. Luckily, email geeks are among the most generous folks on the planet. A huge THANK YOU to our expert guests in 2022: Nout . Boctor-Smith Finland Business Email List Nicole Hickman Shannon Crabill Anne .Tomlin & Shani Nestingen Emre Demirel Niven Ranchhod Check out every episode and be sure to . Subscribe on YouTube because you know there’s a whole lot more coming in 2023. Tracking Apple bots and dark mode opens Apple Devices Our goal at Email on Acid by Sinch is to simplify the complexities of email marketing.
In 2022, dark mode and Apple
Mail Privacy Protection (MPP) were two challenges on many of our minds. The email industry was a bit thrown off when everyone realized new privacy protections from Apple Mail meant it was going to be awfully hard to count on the open rate as an accurate metric. Long story short – bots are pre-opening mail for many Apple Mail users – which makes things tougher to track. While we are all about data privacy around here, senders still need to know what’s going UAE Cell Number on with subscriber engagement. That includes identifying inactive subscribers and measuring how well subject lines work. So that our customers get a more accurate picture of open rates, we added the ability to find out which subscribers are using MPP. By identifying opens that come from Apple bots, we help senders understand how much MPP is impacting their metrics while allowing them to filter or segment MPP users if desired.