Universities in the United States and the United Kingdom have a bit of an enrollment problem on their hands. However, it’s an issue that strategic university email campaigns may be able to help remedy. In the US, college student enrollment is down significantly. According to The National Student Clearinghouse Research […]
Just like on Snapchat, you can use software like to create camera filters that use face-tracking and deep link them into your email. Encourage subscribers to share these images on social media to get more user-generated market reach. Staging products in a real environment Increase purchases from your marketing emails […]
This option may be especially useful if you’re creating newsletters for multiple clients. Save your clients money and save yourself time by using AI-powered newsletters. Optimize your email send times Some email platforms allow you to use algorithms for determining the best time of day for emails to land in […]
The start of a new year is a great time to make plans to try new things. Pick a travel destination, a new hobby, or new cuisine to try. Of course, you can make some in 2022 as well, like expanding your horizons and experimenting with some advanced tactics. Each […]
Subject lines and preheaders: Screen readers and voice readers vocalize subjects and preheaders so subscribers know what your email is about. Never leave these fields blank and be intentional with what you write to entice people to open your emails. Keyboard navigation: In many cases, subscribers with impairments use their keyboard […]
Now it’s time to start the evaluation process of the accessibility audit. We recommend breaking things up based on the type of campaign you’re running: transactional, marketing, newsletter, promotion, etc. Each of these campaigns will have different goals and priorities. For example, a transactional email will be more focused on […]
Accessibility standards for evaluation (WCAG) is the go-to set of standards for digital accessibility. They list guidelines, along with actionable success criteria to help people optimize their technology. There are three levels of conformance: Level A (minimal compliance): This is the bare minimum level of accessibility that your email campaigns […]
Not all email marketers are thinking about accessibility when designing and developing campaigns. But more and more of them are realizing just how important it is to follow Research from Pathwire (a Sinch Company) in the report found 57% of marketers do consider accessibility. However, other results from the survey suggest there’s […]
Yet another thing that separates email from other channels is that it is , which is a term the legendary coined back in the ‘90s. Email is not traditional interruption marketing. Assuming you’re not a spammer, your email subscribers signed up to hear from you. They want your emails. They […]
When, digital marketing teams really do build amazing things. Coding and designing both require a creative approach. But Email Marketing Manager Julia Ritter from reminds us that, in addition to creativity, this job requires analytical thinking too. “Email is unique because it’s both left- and right-brain oriented. We use data and […]
In a personal relationship, you put up with annoyances like snoring and smelly feet because of all the important things you love about someone (at least I hope that’s what my wife thinks). So, for just a minute, let’s stop talking about what we can’t do in email and focus on the positive aspects […]
