Email marketing encourages creative thinking

Not all email marketers are thinking about accessibility when designing and developing campaigns.  But more and more of them are realizing just how important it is to follow

Research from Pathwire (a Sinch Company) in the report  found 57% of marketers do consider accessibility. However, other results from the survey suggest there’s some confusion about exactly how to design and .

We won’t mince words. Optimizing emails for accessibility will take time and effort, especially if you conduct a complete accessibility audit of all your emails. However, there are good reasons for taking on the task: your subscribers.

Remember the often re-told story of ?

In it, a man encounters a child on a beach who is tossing starfish back into the ocean. But there are hundreds of starfish littering the beach for miles and miles. Most of them are doomed to dry up and die.

“The man laughed to himself and said, ‘But there are too many starfish on this beach. You can’t possibly make a difference!’

After listening politely, the boy bent down, picked up another starfish, and threw it into the ocean. Then, turning to the man, he said, ‘I made a difference to that one.’ “

The same thing is true with email design and development. If your emails are easier for even one person to read and interact with, the work you’ve put  Australia Phone Number List into accessibility made a difference in someone’s life.

Let’s take a look at what an accessibility audit for email is and how to conduct one.

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What is an accessibility audit?

There are several different types of but an accessibility audit focuses on aspects of email communication that may be difficult to read or interact with if a subscriber is dealing with a permanent or temporary disability. Essentially, you are looking for accessibility issues in your email program.

Accessibility audits evaluate how well a service or tool is optimized to be used by everyone, including people with physical or mental impairments. Typically, a thorough accessibility audit includes the use of assistive tools like screen readers and Braille displays.

There are several goals you may have when conducting an accessibility audit:

  • To make it easy for everyone to experience the emails you create
  • To ensure important customer communications, such as  are accessible to all
  • To minimize legal risk, especially in industries like healthcare

Your organization may decide to conduct an UAE Cell Number  accessibility audit of all digital assets – websites, emails, ads, apps, etc. – or you may opt to focus solely on email campaigns.

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