The start of a new year is a great time to make plans to try new things. Pick a travel destination, a new hobby, or new cuisine to try. Of course, you can make some in 2022 as well, like expanding your horizons and experimenting with some advanced tactics.
Each year, new emerge and offer opportunities to increase the sophistication of your program and keep your strategy from getting stuck in a rut. To paraphrase the legendary philosopher, Ferris Bueller: “Email moves pretty fast. If you don’t look around once in a while, you might miss it.”
So, let’s look around. We encourage you to explore these five advanced email marketing tactics and technologies in 2022:
1. Be an email AI early adopter
Just about every online experience involves artificial intelligence (AI) to one degree or another — online shopping, social media, search engines, and most mobile apps use AI to help deliver customized experiences for each user. So there’s no reason that you shouldn’t be taking advantage of strategies as well.
Using AI in your email campaigns can help boost conversions, retain subscribers, save time, and help you understand your brand’s customers.
Because AI is based on large sets of data and pattern analysis, you’ll get insights into subscriber behavior that allow you to quickly adapt and change your strategies based on the results from each campaign. Plus, you can do this so much more quickly than if you had to gather, interpret, and iterate on that data manually.
Here are just a few ways that AI supports advanced email marketing:
Write more relevant subject lines and email content
AI programs lik use a subset of machine learning called natural language generation (NLG) to create high-performing, personalized subject lines, in-body copy, and Denmark Phone Number List even effective calls-to-action. It’s a tool that really takes the headache and stress out of crafting the perfect email.
Personalize your newsletter content
is another interesting option for creating UAE Cell Number customized AI-driven emails. It uses subscriber data to craft newsletters that are tailored to each individual. You can deliver newsletters that only use third-party content or a blend of third-party and native content.
For instance, a bank might want to send a newsletter that helps their account holders develop better financial skills and alert them to new regulations. But account holders have different needs and interests. So, why should they all see the same newsletter content?
This option may be especially useful if you’re creating newsletters for mu