The first people to figure out faux absolute positioning for email development were Mark Robbins and Steven Sayo. You can check out and Steven’s to find out more. But first, let’s explore how Niven uses the technique. You can also find all of this in an. How to achieve overlappg […]
A live event requires much of the same email marketing as a webinar. You need people to show up. If it’s a conference with multiple speakers or activities, you want them to attend the sessions taught by the thought leaders that come from your company. And you want them to […]
Webinars are an effective way to demonstrate your authority and deepen your role as a thought leader. Most of them are free for this reason. What can email do to make your webinar marketing more effective? Here are three ways you can make it work for you. Maximize attendance First […]
There’s one clear goal for creating gated thought leadership content such as e-books and white papers: get more leads. Email helps you achieve that simply by delivering the requested resource. It’s also the main piece of information prospects provide in exchange for accessing your premium resources. Essentially, a valid email address is […]
Thought leadership is about authority. It’s about influencing a broader part of the market, not just your customers or your target audience. A person who has succeeded in becoming a “thought leader” could be invited to speak at conferences, offer advice to industry bloggers, be interviewed on podcasts, or even write […]
Trends come and go, as do worldviews and widely held thoughts and opinions. But who sets those trends and thoughts? The Illuminati? Not quite. Thought leaders are subject matter experts who often shape the thoughts of an entire industry or marketing niche. Thought leaders and the content that they create, […]
With the in place, you can segment your list by things like gender or more granular characteristics like buyer personas, geolocation, or even devices. To dig deeper into the subject, the email examples below demonstrate eight great email segmentation ideas: 1. Dig into demographics The complexity and degree to which […]
Let’s be honest. There are many times when “stereotyping” people is useful to marketers. Email is one of those situations. But don’t feel bad about placing subscribers into specific groups. It’s an important step towards creating a more relevant email experience for everyone on your list – or lists as the case […]
One of the best things about drag-and-drop tools is how they’ve made creating digital projects a lot easier and more accessible to all sorts of people and businesses. Beyond email builders, that includes drag-and-drop website and application builders as well as graphic design tools. These “low-code” or “no-code tools” Re […]
Interested in learning more about cybersecurity and email? Our friends and colleagues at Mailgun by Sinch published a comprehensive guide you can download for free. You’ll discover: How the email threat landscape is constantly changing and how it impacts your company. Advice on how to comply with privacy regulations such […]
he word “audit” never really sounds like fun, does it? Dan Ross can confirm that, when our brands undergo these audits, it gets intense and involves some very long days. A SOC 2 Type I audit happens annually. It is a highly regulated audit, which results in a report that […]
Customers are being protected and informed through confidentiality, integrity, and the availability of attack data. That our program aligns with more than 140 controls to identify, investigate, and act on potential security incidents. That annual risk assessments are completed to ensure threats are handled properly. For us to earn an […]
