Trends come and go, as do worldviews and widely held thoughts and opinions. But who sets those trends and thoughts? The Illuminati? Not quite.
Thought leaders are subject matter experts who often shape the thoughts of an entire industry or marketing niche. Thought leaders and the content that they create, are included in, or that gets attributed to them, can be a powerful piece of an email marketing strategy. That’s particularly true when it involves generating and nurturing leads.
Let’s go over what thought leadership marketing is, five examples of thought leadership marketing strategies, how to match thought leadership to personas, and how to develop your thought leadership strategies in email marketing.
What is thought leadership marketing?
Thought leaders are individuals who influence the opinions and thoughts of an industry or market based on their personal brand and expertise. Some social media influencers are thought leaders who shape trends and fashion, while other industry thought leaders include individuals in the corporate sphere, like investment guru Cathie Wood, entrepreneur Elon Musk, and marketer Neil Patel.
logically follows: disseminate the opinions and thoughts of these thought leaders to produce marketing results. Thought leaders are subject matter experts who often act as a spokesperson for a brand.
A business using thought leadership marketing strategies will effectively attract relevant leads and prospects. This is especially Mexico Business Email List important in and when you seek to appeal directly to decision-makers. In B2B thought leadership marketing, you often attract and nurture customers rather than relying only on tactics that try to compel an immediate response.
Difference between thought leadership and content marketing
Content marketing is a type of digital marketing that relies on the creation of online content, including blogs, emails, and social media posts, by focusing on SEO strategies. Content marketing strategy uses these forms of online content to drive leads and customer conversions.
When we use the term “thought UAE Cell Number leadership marketing,” you might think about content. But thought leadership entails much more than creating blog articles, emails, and social media posts – although you can most certainly include those forms of content in a thought leadership marketing strategy.