Thought leadership is about authority. It’s about influencing a broader part of the market, not just your customers or your target audience. A person who has succeeded in becoming a “thought leader” could be invited to speak at conferences, offer advice to industry bloggers, be interviewed on podcasts, or even write forewords for books.
Thought leadership is ultimately about service. It’s a form of “servant leadership.” You’re giving without any immediate request or attempt to get anything in return.
You’re looking for problems, issues, and Nicaragua Business Email List concerns and producing content that helps solve and work through those challenges.
How are thought leadership and email marketing related?
So what role does your email strategy play in thought leadership marketing? And how can thought leadership make your email efforts more effective? Unlike blog posts, videos, podcasts, e-books, white papers, and other forms of content, email is unique because it can be both a form of content and a means of distributing it.
Email enables you to deliver nearly every item of thought leadership marketing to your audience. And because you can ask UAE Cell Number readers to share your content with others and mention it on social media, it can also be the spark that extends your thought leadership to new audiences who want to hear from you in the future.
Here are five examples of thought leadership marketing strategies:
- Lead-generating content
- Webinar marketing
- Event marketing
- Video marketing
- Email newsletters