Anne says the toughest challenge for . Her is explaining the for clients who are unfamiliar with . Dark mode and email, it’s hard to understand why their preferred . Colors are changing for some subscribers. Anne needs to explain that she’s able to . Control colors in apple mail […]
They say teamwork makes the dream work, right? But let’s be honest. There are times when communicating and collaborating with colleagues is more like a nightmare. Too often, that’s the case with email design and development. There are plenty of reasons why email developers and designers struggle to work together: […]
If I was prone to using clichés in my blog posts, I might be tempted to suggest that email and content marketing go together like peanut butter and jelly. But in the more grown-up world of B2B marketing, I prefer to think of these complementary marketing channels as rum and […]
Email on acid and inboxready by sinch . Are proud to announce that we’ve taken steps to . Back up and prove our dedication to providing customers with a secure platform that focuses on data privacy . Including gdpr compliance. How’d we do it? Great question. It involves some industry […]
If I was prone to using clichés in my blog posts. I might be tempted to suggest that. Email and content marketing go together like peanut butter and jelly. But in the more grown-up world of b2b marketing. I prefer to think of these complementary marketing channels . As rum […]
Attendees got to watch veteran email developer Jay Oram of ActionRocket live code an interactive email. Plus, we got an in-depth breakdown on dark mode from Roland Pokornyik of Chamaileon.io, and some awesome interactive email ideas from Akshaya Dinesh of Spellbound. Email on Acid’s own Megan Boshuyzen co-hosted a keynote […]
n this day and age, your success comes down to providing a best-in-class customer experience and making it easy for your subscribers to complete their purchases. By incorporating additional channels to your current email strategy, you’ll be able to deliver more targeted and effective messaging based on your users’ preferred […]
Today marks a special day in the life of Email on Acid. Back in September, Since then, we’ve been patiently waiting for the deal to close. And now, it’s finally here – today, we officially become part of the Sinch family! We are email geeks through and through so the […]
These can be helpful tools. Ultimately, however, your list segmentation will be the biggest factor in determining. How to nurture potential college applicants. Nurture tracks represent a ser.Ies of emails written .And designed for a specific segment, and they . Can be personalized for the .Individual subscriber. This is where […]
Finding a way to increase email engagement (or at least maintain it) is an ongoing struggle for all sorts of email marketers. The good news is, declining email engagement doesn’t have to be inevitable. You just have to find a way to keep things interesting. But we hear you… easier […]
This allows you to craft your message as well as email design to fit different audiences. In the email below, Texas Lutheran University sends an email to a segment of future nursing students. Texas Lutheran University email campaign for nurses. Courtesy: Really Good Emails Use the information you collect on […]
Think about how these pages and content relate to prospective students. Is it content that reflects what someone would look for when choosing where to go to college? Once you’ve identified the right places to add an email subscription form, start split testing different versions of the form to see […]
