Define the email components After getting our heads around the different emails each brand sends, we set to work identifying the individual components used to build those emails. At this point, Julia and I were digging into the details. What did we like? What did we want to get rid […]
So you’re ready to start working out your email marketing strategy to guide prospective clients down a path to purchasing. But first, you need to know where your clients come from and where they want to go. That’s where customer journey mapping comes in. In this article, we’ll review the […]
Things to consider in a customer journey mapping tool Before we dive into our tool recommendations, let’s talk about some things to consider when selecting a customer journey mapping tool. Here are some key features your customer journey mapping tool should have: No-code design: Unless your entire team is highly technical, […]
At Email on Acid, our product and marketing teams used o map the customer lifecycle. We also use it for other types of brainstorming, and planning. Here’s a you can use to get started. Other online whiteboard options to explore: If your company uses Microsoft products, the diagramming solution also […]
You’ve received an inheritance. I need your bank account information to send you the money.” The email sender looks like a legitimate company. Sounds too good to be true, right? That’s because it most likely isn’t. This is a phishing scam in its most basic form. As a best practice, […]
What do email marketers really do? What if Blockbuster had seen the changes in movie rentals coming? They could have jumped on the opportunity to become Netflix before Netflix did (or at least become a streaming competitor). Instead, there’s onlyin the world, and you can watch a documentary about it… […]
A chatbot will almost immediately respond to customers 24/7 too. That’s much better than waiting on hold forever or waiting through the weekend for customer service to return an email. Email’s role in omnichannel When brands engage with customers on a variety of channels, and those conversations can continue from […]
Far be it from us to proclaim that email is dead or even dying out. However, things are constantly changing in the worlds of marketing, technology and customer communications. It’s worth asking how email fits into the bigger picture. Will your email marketing skills always be needed, or should you […]
Of course, this all depends on the severity of the situation. If we’re talking about a broken link, it’s probably okay to be playful. If you’ve just experienced a data breach. It may even be appropriate for the email to be serious and come from an executive within the company. […]
What are seven tips for a good apology email? Ready to get started? Here are some tips for crafting the perfect “oops” email to help Be timely Be transparent Stay optimistic Maintain your tone of voice Consider your reputation Gauge the severity of the situation Let’s dive into each of […]
The big question here is, what warrants an apology email, and how should you go about it? There are plenty of reasons to send an apology email, but not every little hiccup or snafu warrants one. Before you start creating your apology email Ask yourself, “Was anyone affected or potentially […]
Oops, you did it again. You played with their hearts, got lost in the game. You didn’t mean to, of course, but you made a mistake, and now it’s in the inboxes of thousands of subscribers. Don’t worry. An apology email isn’t the end of the world. In this article, […]
