When the link is clicked, your subscribers are viewing a web-hosted version of the email instead of engaging inside their inbox. Here’s why that sometimes needs to happen… The way an HTML Email looks and functions in Gmail may not be the same in an Outlook inbox, or the Yahoo […]
With the in place, you can segment your list by things like gender or more granular characteristics like buyer personas, geolocation, or even devices. To dig deeper into the subject, the email examples below demonstrate eight great email segmentation ideas: 1. Dig into demographics The complexity and degree to which […]
