ook at how the content is arranged in the template – will your content flow nicely? This template from MailNinja has three individual columns for text.
3. Take out the default content
Don’t forget about the filler text. Plenty of templates come loaded with some placeholder content (like “lorem ipsum” or “add header text”) or buttons that say, “add your Call-to-Action (CTA) here.” Ensure you’re scanning through the template and replacing all default content with your own or removing any default content you don’t need.
Checking default content also applies to images. Avoid reusing the default image that came with the template, and try not to reuse the same image across multiple campaigns. A subscriber will be more likely to engage if they notice something different about your latest email.
Remember, when you download or receive a template from an agency, it’s not ready for prime time. Your team will still need to customize the email layout and content before it’s ready to send. These customizations are why it’s crucial to test your HTML email template before you send it to the masses. Content Bahrain Business Email List changes, images, and branding elements – all have the potential to break the layout and cause rendering problems.
Check out this template created by MailNinja. Note how they use default content to fill out the text box. Don’t forget to change this!
4. Check your personal tags
Dennison says, “When testing your template, double-check your UAE Cell Number personalization tags.” Ensure the tags pull the right information and don’t show your subscribers the default code, like “{contact: firstname}.”
5. Build out modules for the future
so they’re reusable and flexible. That way, you can rely on them in different scenarios.
