Email templates. They’re a lifesaver for email marketing campaigns, right? They can save you loads of time while keeping your branding familiar and consistent.
But, as many of us have learned along the way,
aren’t foolproof. Many things can throw off a once-beautiful template – new images or GIFs,
content flow, and videos.
before every send can help find rendering problems that may pop up after you’ve customized the design elements. But we wanted to know more, so we sat with a few of our in-house experts and the to learn how email marketers and developers can use templates effectively.
“There’s a lot of education involved around what can and can’t be done within a template and how to avoid breaking it.”
Doug Dennison, CEO and founder,
Read on to find out seven HTML email template best practices and some general email-sending practices to set yourself up for success.
1. Edit your images
It’s important to understand the limitations of your template and resize images where necessary. Avoid copying and pasting an image without adjusting it. In addition, don’t try to crop the image or resize it before adding it to your template. Dropping in an image that’s 3,000 pixels wide will likely break your template and derail your whole design.
“A template is essentially a layout or framework – there Azerbaijan Business Email List are still restrictions to what you can do.”
Doug Dennison, CEO and founder,
Keep in mind that some email clients will also block your images, so it’s important to make sure you include . Alt text is also important for to interpret your email.
2. Watch your content flow
Will the length of your copy flow into the template? If it’s too long, it can throw off the design. In other words, ensure your text and fonts will work across different screen formats. You UAE Cell Number can also have in place. It’s also important to pay attention to whether the template has a column design. A two-column section may look a little strange if you only have a few lines of text.
