Marketing Technology – How to Compare and Evaluate Your Options

In marketing circles, we never tire of the phrase, “work smarter, not harder.” There’s been an explosion of tech solutions designed to make our lives and jobs easier while helping us work more efficiently as a team. There are so many options out there, but it’s easy to get overwhelmed when it’s time to evaluate and compare marketing technology.

For instance, think about the myriad possibilities you have to wade through when looking for an email service provider (ESP). There are literally hundreds of vendors out there, each vying for your attention with different price points, functionalities, service levels, contract terms, and integrations.

From sales demos and internal meetings to budgets and security concerns, it takes time to evaluate and compare marketing technology. In this article, we’ll go over what marketing technology is, the best tech solutions for digital marketing, and some questions you’ll need to answer before designing your own marketing tech stack from scratch.

Finally, we’ll leave you with our report,  which surveyed best-in-class marketers about how they identify, compare, and implement tech tools for their teams.

What is marketing technology?

Alright, let’s dive into all that lingo. For this article, there’s only one you truly need to get to know: MarTech.

Marketing technology, also known as MarTech, is a range of software and tech tools that help marketers achieve their goals or objectives. MarTech can be anything from email automation to optimizing SEO to managing large datasets used in email marketing.

As you can imagine, each of these is crucial to the modern  Brunei Business Email List marketing experience. In fact, building your own MarTech stack is essential to improving your email marketing campaigns. Use MarTech to design an email marketing workflow that works well for your team and suits your business needs.

B2B Email List

What technology is important to email marketers?

Cold emailing just doesn’t cut it anymore. In the modern world of digital marketing, ​​you need to consider so much more, including crafting customer experience and designing top-notch marketing strategies.

Here are the best marketing technologies we think are crucial to the success of any email campaign:

  • Marketing attribution software: In terms of email marketing, attribution refers to gauging which marketing channels and initiatives lead to customer conversions or to funneling customers down the path to purchase. Marketing attribution allows for increased ROI, personalization, and product development.

But when marketers rely on models to determine their own marketing attribution, they run into problems like correlation-based bias, missed  UAE Cell Number message signals, and in-market bias. Instead of relying on outdated models, marketing attribution software helps you identify key opportunities so you can develop the optimal email marketing tactic.

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