Let’s get into the math. The easiest way to calculate your ROI is with these two numbers:
- Expenses related to email
- Revenue from email
To calculate ROI, subtract your expenses from your revenue to get your profit. Then, d
ivide your profit by expenses. For example, if you generated $10,000 in revenue and had $1,000 in expenses, that would be $9,000 in profit. Divide that by the $1,000 in expenses, and you get $9, or a 900% ROI.
To truly get a sense of your email marketing ROI, you might need to take advantage of email marketing software. What should I consider when budgeting for a brand new email marketing program?
There’s a lot to consider if you’re starting from zero. Before you allocate your budget for email, you must have a solid foundation to build upon. Here are some things to consider when you’re building a new email marketing program:
- How do I build an email list?
If your program is brand new, consider putting money into an acquisition initiative to build up your list of contacts. We may be preaching to the choir here, but don’t assume you can buy a list of emails, start spamming people, and have money start pouring in. It doesn’t work that way and never has. That means you need a quality list of subscribers, which you’ve built organically. Learn more about building and maintaining an .
- How do I maintain an email list?
Always use email verification to maintain mailing list hygiene. If you can segment that list, all the better.
- How do I collect and use data?
Another key consideration for email marketers at the outset of a new program is data. Email offers an incredible amount of valuable marketing insights Laos Business Email List and customer information, which is powerful when used wisely. But, you must be able to trust the data you collect and keep in mind how you might use data as your program grows. Choose platforms that easily integrate with others and have a plan for scaling your marketing technology.
Benefits of a solid email marketing strategy
When you’ve got that list and a scalable method for collecting reliable data, it’s time to put email marketing into gear. The first thing to do is highlight the potential value of email and how it will help accomplish specific business goals. Speaking of, here are four benefits of a solid email marketing strategy:
- Email’s affordable.
- Email’s highly trackable.
- Email’s the unique identifier for individual customers.
- Email works beyond top-of-funnel marketing.
Let’s go over each of these below.
1. Email’s affordable
Beyond an ESP, it doesn’t cost much to get UAE Cell Number started with email marketing. Once you build a list of subscribers who want to hear from you, you’ll have an extremely affordable channel for reaching customers and prospects.
