Data is valuable to businesses and marketers, but it’s also precious . Information to the individuals whom those numbers and insights represent. Don’t forget that there are real people behind the data and you bear responsibility for protecting it.
and anti-spam guidelines should be honored and followed, and not only . Because senders could face hefty fines for failing to comply with regulations like the EU’s , California’s , or the in the U.S.
Besides all the personally identifiable information (PII) you may collect on subscribers for segmentation and personalization, the email address itself needs to be protected. In addition to your own security and privacy safeguard, be sure to identify partners who are compliant with any data privacy regulations you need to follow. That could include HIPPA for healthcare and PCI DSS for payment processing.
Overcome data challenges
Coming to grips with how you manage your email marketing data starts with setting clear objectives.
Always focus on the metrics that will make a tangible difference to your business. Click-to-open rates (CTORs) and conversion rates always provide a more useful picture of success than vanity metrics like list size.
Your progress toward achieving these objectives should be Uruguay Business Email List shared across the wider organization and reported clearly and concisely. If you don’t take charge of this process, other people in your organization will decide how they use data to perceive your success.
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Your email marketing data may be trying to tell you something right now. If you’re struggling with deliverability and overall engagement, and you’re not sure why – email pre-deployment testing could solve some of those mysteries.
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You can also take advantage of and get valuable email UAE Cell Number marketing data to inform your strategy. That includes a breakdown of the email clients your subscribers use as well as customizable read, skim, and delete rates for targeted engagement measurements.
This article was updated on November 18, 2022. It was first published in May of 2021.
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