Some email clients will automatically block images. You can give context to these by adding alt text. helps subscribers who use a screen reader or digital assistant, like Alexa or Siri, to understand the context of the image even when they can’t see it. Also, make sure to upload images to your digital marketing software’s library so your email can properly host them. If you use external image URLs, make sure they’re hosted on a public web server, so they don’t break.
Lastly, across email clients and devices before you send. It’s important to know that your email will render on mobile devices, laptops, tablets, and PCs or on email clients like Zoho Mail, Gmail, and Microsoft Outlook.
3. You send a wrong (or broken) link
This is probably the worst facepalm moment in an email marketer’s life. A wrong (or broken) URL in the call-to-action (CTA) button or in the copy is the absolute worst.
Imagine your company having its biggest sale of the year. Different versions of your very important email are going out to all sorts of list segments. Lo and behold, your web traffic shows that no one is taking advantage of the sale because the main CTA link is broken, and people can’t navigate to it. What a way to tank your click-through rate!
How to avoid this: Check every link, redirect, and URL before sending. You can either manually verify these in your campaign editor or use to automatically ensure that each URL in your email routes to a live destination.
Another technique is to decide the position and embed the CTA and inline links at the very start. This way, you can check them in the beginning as you beautify the rest of your layout.
4. You overlook typos and other common email copy mistakes
You can get a co-worker to proofread your email copy, but chances are they’ll miss one once in a while. Some typos are insignificant enough to be overlooked, but others, such as accidental profanities, can cost your brand its reputation. After all, “ask” is just one slip of the finger away from potentially offending subscribers. These mistakes are easier to laugh off face-to-face. In this case, however, it’ll mean an immediate response and follow-up emails to correct your mistake. Remember, can affect your conversion rates.
How to avoid this: Use Campaign Precheck’s Spell Check tool before sending any campaign. reviews every inch of your email, from the title to the body copy, alt text, and even the HTML.
Renowned psychologist Tom Stafford says making typos is really a sign of self-belief. In other words, we merely “take in sensory information and combine it with what we expect, and we extract meaning.” We easily notice typos in others’ content because we’re carefully trying to construct meaning by processing sections of their text. In our own case, we’re re-reading content that’s already etched deep in our minds, so it’s easier to skim certain parts, which can lead to overlooking typos.
Another method is to take breaks from creating your Indonesia Business Email List email, completely away from the screen, and then return to re-read the content with fresh eyes and identify anything wrong. Above all, before you send. It will surely help you on this front and from slipping through.
5. Your font isn’t supported
When people read text, their reading pattern is affected by three things: fixation, saccade, and the scan path. Fixation refers to the points in the text where the human eye rests and focuses, and saccade is the jump between fixations in a line. Scan path is the path that your eyes take to read the entire chunk of content in the email.
This is why fonts play a huge role in making content readable. Sometimes, marketers end up using an unsupported font (such as a custom brand font) that renders imperfectly in a recipient’s inbox. Custom fonts differ from email fonts, which is why certain email clients can’t always render them properly.
How to avoid this: Use a special category of fonts called Marketers use these predominantly since they render perfectly in all email clients. Clients like UAE Cell Number Gmail, Apple Mail, or Outlook also have fallback fonts when certain fonts are unsupported. Web-safe ones include Arial, Roboto, Helvetica and Calibri. You can also style email CSS with licensed web fonts from various sources.
