Your online store Online fraud is a growing threat to digital businesses. If you own an e-commerce business, you know how important it is to protect your customers and your business from fraudsters, and you need to understand why using an anti-fraud score is essential in this process.
Check out the Fraud Map, a study carried out by ClearSale that shows fraud data over the last year in sectors such as e-commerce and marketplace:
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Fraud scoring is an innovative solution that complete guide to infoempleo and how to use it can transform the way you handle online transaction security . By analyzing various data, this tool is able to identify suspicious patterns and prevent fraud, ensuring peace of mind for your customers and the financial health of your business.
Learn more about the Anti-Fraud Score in this complete guide to protecting your online store.
What is Anti-Fraud Score?
Think of the anti-fraud score as a “security thermometer” for your your online store online transactions . It analyzes various data, such as the customer’s purchase history, the we are more concerned that people are being device used and the payment method, to identify whether a purchase is safe or if there is any risk of fraud.
Basically the score is a number generated
by specialized solutions, based on all the details of a transaction — name, address, CPF, device used, payment method, etc. —, which indicates the propensity of an order being fraudulent or not.
When we analyze the e-commerce sector, for example, we see a significant increase in sales volume in recent years . Furthermore, the trend is for this to increase in the coming cycles. Therefore, naturally, there will be more people trying to defraud companies that operate in this segment.
Do you know what a chargeback is? And what are the most common types of fraud in the e-commerce sector?
Watch the ClearCast episode T03E08 and find out how fraud happens in e-commerce : .
How the Anti-Fraud Score works
E-commerce fraud is diverse and constantly evolving.
In addition to the well-known credit card fraud , there are other numbers lists your online store types of fraud, such as friendly fraud (when an acquaintance uses another person’s data) and self-fraud (when the buyer himself requests the cancellation of the purchase after receiving the product).
The anti-fraud score balances three fundamental pillars:
Speed
Quick analysis to avoid interruptions in the purchasing journey
Precision
Lack of accuracy in authentication systems exposes companies to fraud risks, allowing criminals to infiltrate.
By blocking 3.7 million fraud attempts in 2023, ClearSale helped protect R$3.5 billion for its customers. Check out the full results on the Fraud Map !
Approval
Maximizing the approval rate of legitimate customers.
Benefits of the Anti-Fraud Score for your online store
Using an anti -fraud scoring solution is a strategic investment for your online store any company, especially in e-commerce.
This tool offers several benefits that go beyond fraud prevention , contributing to financial health, brand reputation and the optimization of internal processes.
