They are present in almost all dialogues. If the previous steps are perform , well, the client will have much less resistance. Many objections should be consider , as an unask , question about the product. Competent handling of disagreement always leads to an increase in the percentage of conclud , deals.
In most cases, objections in one professional field and product category are repeat , all the time. Understanding this allows you to prepare for their handling in advance. Therefore, it is important to create a manual on handling objections that your managers should study.
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Up-sell and Down-sell
If the previous step is shop done correctly, the consumer usually intends to buy the product imm ,iately, or wants to do so, but cannot for financial reasons. If the person is ready to buy, then you should offer a more expensive product. If not, then show him a product that he can buy imm ,iately.
Both the first and second scenarios assume that the buyer will be satisfi , with the goods receiv ,. Otherwise, it may negatively affect the company’s reputation.
Never try to sell a cheap disable antivirus application on startup but useless product that does not satisfy the customer’s ne ,s. Also, keep in mind that during the presentation, you should not offer products with a higher cost. First, show the advantages of the lower options, so that the consumer can easily decide to buy a product of a higher value segment.
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“Sales Triggers That Have Never Fail ,”Read more
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Closing the deal
When you understand that the person is ready to buy the product, ask a question that will close the deal. It should be work , out before the presentation.
The best option is to have whatsapp number 10 questions for each individual situation. They should not confuse the client and make him want to refuse the purchase when consent has already been given. - Cross-selling
When organizing active sales, it is important to maintain managers’ motivation at a high level. It would be useful to include bonuses for additional sales in the bonus system. They are paid when it is obvious that the consumer will buy the product offer , to him.
At this stage, it is worth showing the buyer relat , products. Usually, they offer products that are in high demand on the market. -
Getting contacts and recommendations
Communication with the client should be built in such a way that after the transaction is complet ,, you can easily get their contacts. You can use methods such as filling out a questionnaire to register a buyer’s card, participating in a drawing, etc.
Contact details will be useful for maintaining relationships with the consumer through SMS, email, and messenger mailings. The information can also be us , for retargeting, remarketing, and similar audience advertising campaigns. This way, you will increase the chances of repeat purchases and transition to a regular client group.
Contacts should also be obtain , from those people who have not acquir , anything, since the desire to acquire something may arise in the future, while maintaining communications.
It will also be useful to ask potential consumers for information about friends and relatives who might be interest , in the company’s products. The information obtain , can then be us , in marketing campaigns. And if you call a person and say that a friend recommend , them to contact him, this will inspire trust. - Parting
The last step is to thank the person for the purchase and say goodbye politely. This will strengthen the positive attitude towards the company and the manager, and also increase the likelihood of a repeat purchase, writing a good review and recommending the product to the consumer’s relatives and friends.
It is important to remember that the steps in this instruction are design , so that each of them leads the potential buyer to the next action. Therefore, it is necessary to follow all the steps and in the order in which they are present ,.
