Women are increasingly dominating the corporate landscape: today they account for 44% of the formal labor market in Brazil . And women in digital marketing are part of these powerful statistics.
That’s why we’ve listed below a series of tips from inspiring figures and insights about women in digital marketing . Keep reading and discover “who runs the world” in this market.
Women in Digital Marketing You Should Follow Now
Below we have some of the biggest names in global digital marketing that you should follow now – their lessons. Tips and inspirations can make a difference in your career:
Bia Granja. The publisher was already the 6th most innovative person in the communications and marketing market in Brazil and is co-founder of youPIX , a business accelerator platform for content creators.
Purna Virji : Senior Global Engagement Manager at Microsoft
Purna was by Search Engine Journal as one of the top 50 women in digital marketing;
Martha Gabriel : one of the most lebanon telegram data influential digital (marketing and technology) scholars in Brazil, was among the main references and sources of Brazilian Social Media;
Mari Smith : one of the global leaders in social media , was by TopRank in its ranking of the
50 influential women in Content Marketing;
Carol Rocha : one of the most prominent women in digital marketing in Brazil. Tchulim balances the roles of mother, publicist, podcaster and creator in a series of projects – such as #vaidoa .
Inspirations: What can women in digital recognizing signs of clogged marketing teach us?
UP2Place is a good example of a company that understood the power and skills of women in digital marketing.
Currently, its team is mostly made up of women, who work from the most diverse parts of Brazil in search of the best results for their clients and partners.
That’s why we on some of them to give
Their tips for those who want to start or increase their participation in the digital marketing sector – check it out below:
“Find and follow someone who inspires you”
It is important for women in digital ba leads marketing to find a powerful source of inspiration, a kind of mentor to seek knowledge from.
This can give you more confidence and help you make better career decisions and make the most of opportunities.
The previous topic brought three inspiring tips, but Letícia
Frasão – SEM Analyst, brought another inspiring figure: “ a figure who has always me, I took courses with her and after meeting her in person I was even more , is Liliane Ferrari . Her classes and lectures are at a level that leaves you by so much good content and the way she delivers it. She is brilliant! ”
“Find your difference”
Everyone has something unique and special about them – all you to do is find it and use it in your everyday life.
Martha Rios Guimarães , Content
Manager, relies on her interpersonal relationship skills to make a difference in her work: “we deal with people and it takes skill to deal with each one of them, respecting their characteristics, opinions and always valuing them”.
Try to attend as many networking events as possible and diversify your connections.
A strong network is valuable for exchanging ideas, business opportunities and learning best practices and the latest trends.
Letícia Frasão an important networking channel:
“LinkedIn is also a very useful social network for this, people there are on talking about business.”
“Be confident – or find reasons to be confident”
In the corporate world, many women remain silent due to oppression from their environment or coworkers – who has never mansplaining at work?
But this should never be a reason to doubt yourself. Don’t let other people’s opinions or behavior about you undermine your performance.
To reinforce this, the tip is to be for daily challenges.
“As for insecurity, I would say that it is daily, because we work with content marketing. So let’s face it, it is no longer a simple area. We need to have a basic understanding of SEO, media formats, and marketing strategies. In other words, we can’t just sit around and listen to the swan song.
