What are the costs, and how do I get buy-in?
As you get closer to making a decision on new marketing technology, price becomes an increasingly important factor.
Costs should always be balanced against benefits. This all comes down to knowing your objectives and understanding your numbers. If you are currently doing X with Y resources, how much more could you do with Z?
The research you do before pitching a new MarTech product to key stakeholders will be invaluable. They will want to see evidence of growth potential and efficiencies afforded by their investment. Get extra advice on.
You’ll also need to get buy-in from the people who’ll use this technology on a daily basis. They may be concerned that their jobs will be less viable if technology helps pick up the slack. Reassure them that any investment in technology is an investment in their future careers and helps them do more in the long term. Remember, without their buy-in, it’ll be difficult to guarantee the new software is used to the best of its capabilities, and this may potentially result in poor outcomes.
Takeaway: Involving key stakeholders early in the process will help ensure a smooth decision-making process.
9. What kind of onboarding and ongoing support is provided?
While some software will work intuitively out of the box, more complex solutions will require significant hand-holding and ongoing support.
You must understand the availability, costs, and timescales of onboarding and support packages. Any delays relating to onboarding or support could significantly impact the delivery of time-sensitive campaigns.
If the rollout of a new piece of marketing technology ocos Islands Keeling Email List has the potential to impact negatively on a peak marketing Cocos Islands Keeling Email List period (like the holiday season), you should consider delaying any implementation until it can be successfully managed.
Takeaway: Coordinate your efforts across the organization. You don’t want to implement a new software when key people in other departments are out or when another team is in the middle of its own tech project.
Pick technology partners you trust
When you compare marketing technology, you’re also evaluating potential business partners. Signing a contract or picking an annual plan means you’re entering into a relationship with a company. You’ll depend on that company to support your team and help you achieve specific goals.
At Email on Acid, we know a lot about what drives efficiency on an email marketing team. We’re proud to offer an email marketing solution you can trust. Our clients tell us that our saves them upwards of 2 hours of work per email send. With multiple campaigns going out each week, what could your team do with all this extra time?
This article was updated on October 19, 2022. It first published in March of 2021.
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