You already know that videos are a very Why Your relevant part of a Digital Marketing strategy, right?
Studies show that 72% of consumers prefer dataset to watch a video to learn about a service or product instead of reading a text. For the coming years, it is expected that 80% of all online traffic will focus on videos.
And the numbers don’t stop there!
- 90% of internet buyers say videos help in their purchase decision.
- People spend a third of their online time watching videos.
In other words, there are no more reasons to underestimate the power a video has in a Digital Marketing strategy. But don’t assume that achieving great results is easy. It is necessary to invest in the production process.
In this context, one of the most significant phases that not everyone knows is the storyboard.
It’s a kind of draft, frame by frame, that designing your customer prospecting plan helps build the narrative, edit, plan, and compose the design and scenes.
Do you want to understand better how this tool europe email works and how it can make your video strategy much more effective? In this text, we will go over:
- What is a Storyboard?
- What does a Storyboard look like?
- What does Storyboard have to do with Digital Marketing?
- How to Create a Storyboard?
- Bonus: What Tools can Help you Create a storyboard?
- Wrap Up
What is a Storyboard?
The storyboard is a sequence of drawings, frame by frame, with a sketch of the various scenes thought for a piece of video content.
This sketch’s visual is similar to that of a comic book, and the objective is to elaborate and detail the narrative’s sequence.
This resource formerly focused on animations, films, and games. But over time, it has also become very employed in graphic projects for advertising and marketing.
Due to its versatility, a storyboard allows you to compose the movie’s movement or the kinematics of a game.
It can even demonstrate how a user’s navigation in a site or app happens.
In companies, this step of a video project is usually the responsibility of the creative teams. It must be focused on the buyer persona, regardless of the type of video content to be produced.
In other words, the goal is to develop a sequence of actions in the most entertaining, instigating, and visually comfortable way to optimize public engagement.
What does a Storyboard look like?
Remember that movie you watched and loved so much that you wanted all your friends and family to watch too so you all could discuss the story?
This schematic drawing is responsible for a good part of the impression that such a movie caused in you.
That has been around for a long time in the cinema.
