Why is it important to keep With the popularization of social networks and their high access rates, many companies are asking themselves “is it important to keep the website updated?”.
To answer this question, let’s imagine a scenario – based on real facts:
A potential customer of your company is looking for a solution that is precisely your product. Is this a hot lead?
Before contacting your company, he does what everyone else does:
He visits your website to check some information.
But that’s it – he doesn’t call your sales team. He doesn’t download any rich material to find more information about his problem – and Why is it important to keep the product your company offers.
Nothing. Your lead seems to have completely cooled off. What happened?
Your website is out of date – and that scared your lead away.
Find out how to avoid this trap now: keeping your website up to date is important and makes all the difference when it comes to attracting korea telegram data and converting leads. And this article will show you why – so keep reading.
An updated website is important and conveys credibility
One of the main tasks of your company’s digital presence is to establish relationship channels with your leads, customers, partners, suppliers and followers.
An outdated website doesn’t do the trick:
Instead of giving you confidence that your dealing with standby modes company knows what it’s doing and can actually help your leads, the website in the example above did exactly the opposite.
This creates doubts, uncertainties and a Why is it important to keep general feeling of discomfort towards your company and your product.
So your leads silently click the “Back” button on their browsers or turn to search engines – falling right into the arms of one of your competitors. And what’s worse: they may even offer a product of inferior quality to yours – but with a more up-to-date and complete website than yours.
We know that attracting new customers is already a big challenge
Don’t make it even harder by maintaining ba leads an outdated website that repels qualified prospects.
What do leads and customers want to see on a website?
A recent study highlighted a series of warnings for companies that are still wondering whether having an updated website is really important:
Around 43% ranked usability as one of
The top priorities for improving their online experience – as we’ve already said: a responsive website is essential;
Half of respondents (50%) said that user-generated Why is it important to keep content – such as reviews and photos – helped them with their purchasing decisions;
A quarter (25%) say their favorite feature of a website is.
Do customers care about privacy and personal data?
Of those surveyed in the study cited above, 41% don’t care if websites store their personal data – as long as it:
Improve your user experience;
Be protected, without the risk of falling into the wrong hands.
So much so that 32% of respondents understand that there is an integration between privacy and a better user experience.
However, 36% are still very concerned about ensuring their privacy online.
To satisfy both groups, an up-to-date website is important . Keep your company’s website up to date with the latest technologies in data capture, use, sharing and security .
