Lastly, across email clients and devices before you send. Itโs important to know that your email will render on mobile devices, laptops, tablets, and PCs or on email clients like Zoho Mail, Gmail, and Microsoft Outlook.
3. You send a wrong (or broken) link
This is probably the worst facepalm moment in an email marketerโs life. A wrong (or broken) URL in the call-to-action (CTA) button or in the copy is the absolute worst.
Imagine your company having its biggest sale of the year. Different versions of your very important email are going out to all sorts of list segments. Lo and behold, your web traffic shows that no one is taking advantage of the sale because the main CTA link is broken, and people canโt navigate to it. What a way to tank your click-through rate!
How to avoid this: Check every link, redirect, and URL before sending. You can either manually verify these in your campaign editor or use to automatically ensure that each URL in your email routes to a live destination.
Another technique is to decide the position and embed the CTA and inline links at the very start. This way, you can check them in the beginning as you beautify the rest of your layout.
4. You overlook typos and other common email copy mistakes
You can get a co-worker to proofread your email copy, but chances are theyโll miss one once in a while. Some typos are insignificant enough to be overlooked, but others, such as accidental profanities, can cost your brand its reputation. After all, โaskโ is just one slip of the finger away from potentially offending subscribers. These mistakes are easier to laugh off face-to-face. In this case, however, itโll mean an immediate response and follow-up emails to correct your mistake. Remember, can affect your conversion rates.
How to avoid this: Use Campaign Precheckโs Spell Check tool before sending any campaign. reviews every inch of your email, from the title to the body copy, alt text, and even the HTML.
Renowned psychologist Tom Stafford says making typos is really a sign of self-belief. In other words, we merely โtake in sensory information and combine it with what we expect, and we extract meaning.โ We easily notice typos in othersโ content because weโre carefully trying to construct meaning by processing sections of their text. In our own case, weโre re-reading Iraq Business Email List content thatโs already etched deep in our minds, so itโs easier to skim certain parts, which can lead to overlooking typos.
Another method is to take breaks from creating your email, completely away from the screen, and then return to re-read the content with fresh eyes and identify anything wrong. Above all, before you send. It will surely help you on this front and from slipping through.
5. Your font isnโt supported
When people read text, their reading pattern is affected by three things: fixation, saccade, and the scan path. Fixation refers to the points in the text where the human eye rests and focuses, and saccade is the jump between fixations in a line. Scan path is the path that your eyes take to read the entire chunk of content in the email.
This is why fonts play a huge role in making content readable. Sometimes, marketers end up using an unsupported font (such as a custom brand font) that UAE Cell Number renders imperfectly in a recipientโs inbox. Custom fonts differ from email fonts, which is why certain email clients canโt always render them properly.