Today we want to introduce you to Google Analytics Remarketing in this post . I’m sure many of you will be familiar with it, but it’s important to be clear about what it is and how it can help us, since it’s a very useful tool provided by Google Analytics.
What is Analytics Remarketing?
This is an effective way to expand your reach and bring customers closer to buying. In other words, to make the path smooth and comfortable for customers so that they buy. The overseas data way you do this is by taking advantage of the comprehensive data that Google Analytics offers about website visitors . For example, for all those people who show interest in a product or service, Google Analytics tells you how much time they spend per day viewing specific pages or what items they put in their shopping cart. This way, you know who your target audience is and you can publish ads on the Google Display Network tailored to that audience. Impressive, right?
How to get started with Analytics Remarketing?
The first thing you need to do is register an account video in whatsapp mass mailing with Google Analytics. Once inside your account, you need to select the Manage tab. Once inside, you need to click on Audiences.
How to use?
We can promise that it is not difficult to use Google Analytics Remarketing, you just have to know how it works and take into account all the advantages it provides.
What Google offers us is a simplification and acceleration of a search for the clients we are looking for. We can create our own predefined remarketing lists in our account or vietnam news latter create custom lists (all of them based on known Google Analytics metrics). Such as: visits, duration of visit or achievement of objectives. Once our lists are created, what Remarketing does is automatically send your customer lists to Google Ads.
Plus you can publish targeted ads in minutes
with just a few clicks. This way, you can quickly and accurately reach your target audience by taking advantage of the more than two million websites that are part of the Google Display Network.
7 reasons we give you to use Google Analytics Remarketing
By using Remarketing you can stay connected to the right customers.
You will be able to offer targeted ads from the Google network based on specific customer segments
Google Analytics offers you an intuitive interface to create and modify sophisticated lists
You will have good coverage to reach users from the remarketing lists created while they use Google search and browse websites that are part of the Google network.
You can create high-performing remarketing campaigns with automated bidding strategies such as CPA and ROAS. Bids are priced efficiently and there is no additional cost for using Google’s auction.
Google Remarketing also allows you to create text, static image and video ads for free using the ad gallery.
You will be able to have visibility into the performance of your campaigns, where your ads are being displayed and the price you are paying.
And not only that,
remarketing can help us in general
terms to carry out our advertising strategy. How? Very simple.
Using Google Analytics remarketing we identify and acquire new customers in our region, and it also helps potential buyers who compare prices to complete the transaction. It also helps us attract buyers who have placed items in their cart but have not yet purchased. As you can see, quite a luxury.
But not only that
it also retains customers who have made a purchase previously and offers a special status to its most loyal customers. If you like Google Analytics and want to train yourself specifically in it, don’t hesitate to check out our Google Analytics Courses. We have 3 levels depending on what you already know about Google Analytics. Also, if you’re not sure, we give you 3 reasons to get certified in Google Analytics.
