In an effort to enhance the user experience and provide more value, laos telegram data WhatsApp is introducing updated WhatsApp Conversation Pricing starting from 1 June 2023. With this update, businesses will char based on the category of conversations they send to use. Businesses using the WhatsApp Business Platform will be charged per 24-hour conversation, with different rates by conversation category. Today’s business-initiated conversations will split into three new categories: utility, authentication and marketing. Today’s user-initiated conversations will called service conversations. WhatsApp Let’s explore the four new messaging conversation categories, their pricing, what effect this will have on businesses and everything that’s changing in the updated WhatsApp Conversation pricing that goes effective starting 1 June 2023.
Rules – Updated WhatsApp Conversation Pricing
- WhatsApp Conversation is a 24-hour messaging window whatsapp catalog: drive sales without ever leaving the app! initiated only when a business messages a user.
- All Service conversations, effective 1st November are FREE for all businesses. This means businesses can reply to user queries without incurring any extra charges.
- If a conversation involves multiple categories such as Marketing, Authentication, or Utility, charges will appli separately for each category’s conversation window initia.
- Each category of conversations, including Marketing, Authentication, or Utility, incurs its own charges. If you send messages from different categori to the same user within a 24-hour window, you will charged for each category separately.
Marketing Conversation Category
Marketing conversations are all about grabbing attention and promoting phone number list offers, informational updates, abandoned cart reminders, discount coupons or invitations for customers to respond or take action. Any conversation that does fall under the utility or authentication categories is consider a marketing conversation. Businesses enga in marketing conversations will be charg at a rate of 88p per conversation for a 24-hour Marketing Conversation Window. Example: “Hey there! We’re thrill to offer you a 30% discount on our new collection. Hurry, this offer ends soon! Reply with ‘YES’ to claim your discount. “Authentication conversations play a crucial role in ensuring the security and integrity of user accounts.
