Thomas Germain (tech reporter at Gizmodo) expects the rise of subscriptions to be a problem for consumers: “Because if you use a service like social media, where you get the same thing whether you pay or not, and the only thing that justifies the extra amount is a slightly better experience, then that gives telegram data companies an incentive to make things worse in order to encourage you to subscribe.” That doesn’t bode well.
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Enshittification: It’s about money, not users
The term ‘enshittification’ was coined by author and blogger Cory Doctorow. You can read his long essay on it here . So it’s about how the quality of online platforms’ services is gradually reduced in order to increase profits.
It’s all about making money for the platform and its shareholders, other goals are not pursued. The longer a platform exists, the more it focuses on money instead of what users want. According to Doctorow, enshittification eventually causes a platform to die, for example because a better alternative comes along that users go to. And that, according to him, is a good thing.
How do municipalities make the right choices and connect with the needs of residents with their social media? If that happens, more residents will follow their social media pages and the reach will be increased. This helps with the distribution of information to residents. It also makes it easier to talk to a variety of residents online.
Social media trends follow each other in rapid succession. To get a better grip on this, we looked together with Ryan Weber the impressive growth of working (student commercial economics at the HAN) at how the 20 largest Dutch municipalities score on Instagram, Facebook and LinkedIn. In this article we show you To get a better which municipalities have managed to build up a lot of followers on different social media platforms and what their successful posts look like.
Municipalities on LinkedIn
Interesting LinkedIn accounts of municipalities to follow are those of Zwolle and ‘s-Hertogenbosch. Both municipalities know how to bind many caseno email list followers to themselves. This is somewhat surprising: these are both smaller municipalities from the top 20 largest municipalities. The municipality of Almere has the least LinkedIn followers. This page has 9% followers in relation to the number of inhabitants.
