This report helps to quickly evaluate the dynamics of different traffic acquisition channels, contains information about all sources that telegram data bring visitors to the site. Comparison of the obtain results with those record, for example, a year ago, allows you to minimize the impact of seasonality, evaluate the increase or decrease in traffic volumes, and adjust further work bas on this. On one graph, it is possible to analyze behavioral metrics:
Volume and share of non-search traffic;
Advertising click-through efficiency. Audience engagement indicators depending on the source (loyalty percentage).
The higher the bounce rate, the worse the site engages visitors. This should be work on and the cause of the problems eliminat. On one tab, you can evaluate the quality of traffic and understand in which direction you should put more effort to 6 tips to boost your click-through rate on social media successfully promote the project: pump up SEO, pay attention to SMM, usability.
Entry pages
The report contains statistics on the pages from which visitors start browsing the site. If you ne, for example, to see the basket traffic, then this method of analysis will not work: users do not go there immiately, but only after viewing the product pages of interest (in this case, you can use a certain segmentation). This tool allows you to solve a number of tasks important for promotion:
identifying URLs that generate search traffic;
evaluation of such indicators as the number of transitions, session depth, average user stay time, audience distribution according to target affiliation;
identifying pages that, for some reason (sanctions, indexing, etc.), have stopp generating traffic.
Clicks on links with additional mobile list parameters (for example, UTM or fbclid) are count by the web analytics system as separate pages. Also, third-party addresses may be includ in the report. Therefore, you should actively and carefully use the method of grouping results.
Search phrases
A search phrase is a query by which a user found a link and follow it. After identifying the most functionally significant entry channels, it is necessary to conduct a detail assessment of them. The resulting list of keys is us for verification and, if necessary, for their appropriate optimization. The importance of such a report is due to a number of possibilities:
