Also, don’t forget that we are presented with an average of between 6,000 and 10,000 advertisements a day. Most of them we forget or ignore within seconds. If you then come across that one advertisement that exactly matches a product or service that you just happened to talk about, that is pure coincidence. If you phone number leadcome across this, you will logically remember those specific advertisements.
Do not give permission?
Meta, the parent company of Facebook and Instagram, says that there will be an option for European users to no longer see these personalized ads. If you opt out, you will only receive ads based on your age group and location. You can opt out via a web form . Your request will then be processed.
The step is a consequence of the fine that Meta has received. This fine amounted to no less than 390 million euros. This was the result of violating the privacy law with personalized advertisements. Instagram and Facebook users often do not know that they are being followed and they cannot do anything about it. The company itself indicated that this can be found in the general terms and conditions, but according to the supervisors that is not enough.
Unsubscribing from personalized advertising in this way is a lot more work than the ‘follow me less’ button that caseno email list other companies use for this request. Therefore, it is also questionable whether supervisors will agree to this. Meta indicates that it will provide information in the coming months on exactly what the process of giving permission will look like. This must first be submitted to authorities.
Google Search, Facebook, X (Twitter), Instagram, and Etsy… They all suffer from ‘enshittification’ (also known the costs were less than for an additional as platform decay ). In 2023, this term has become increasingly well-known. And once you recognize it, you see it happening everywhere. But it also makes you wonder: why is it so hard to leave a deteriorating platform?
What is enshittification?
Even if you’ve never heard of enshittification , you’ve probably experienced it. The process goes like this (simplified of course). A nice new platform appears where you as a user can do fun things. Think Facebook, Amazon or TikTok. Such a platform attracts many users and creators.
