When you scroll through your socials, the platform keeps track of when you look at something longer or scroll quickly, says Peter Verhoef of the University of Groningen in an interview with NU.nl . If you linger on certain posts, the platform interprets this as you finding this interesting in some way. Do you scroll quickly through certain posts? Then the platform labels this content as ‘not interesting’. In this way, a profile is created for you. You can see this in your suggested Reels, but also in your personalized advertisements.
Social plugins
This is not the only way social media tracks you. Many websites use social media plug-ins. These buy telemarketing data plug-ins can track your personal surfing behavior across different websites. In this way, they create a complete picture of you and link advertisements to your account.
This also works with Facebook’s social plug-ins . You probably recognize that if you want to log in to a website, such as Pinterest, you can also use your Facebook account. If you log in with that, the plug-ins become active and follow your actions. Based on these actions, certain products or services can be suggested. Using a plug-in ensures that you can be tracked by websites.
Screenshot of Pinterest login options
Pinterest Login Options
Advertisements a hit?
But how is it possible that you see that specific holiday to Italy shortly after your conversation? Surely something is being listened to here and there? Facebook writes that they do not listen. They indicate that they can only use your microphone if you explicitly give them permission to do so. Facebook has admitted in the past that there are other functions where they use your microphone.
Special advertising categories in Facebook, how do you deal with them?
The ‘audio recognition’ function was introduced in the United States in 2014, according to the AD, to be used for your Facebook status. If you were to give a caseno email list status update, your microphone would turn on briefly and make a 15-second recording of your background sound. In this way, for example, a film that how do i choose a compatible battery you had on or a song on the radio could be recognized. This was then used in your status update. There was a lot of criticism of this function, after which Facebook came up with a clarification. This function only works if you explicitly give permission for it. The function was only released in the United States, so we don’t have to worry.
