And we understand you.
In the end, ranking factors are altered and updated almost daily. And the competition is only growing.
For this and many more reasons, here we will tell you the main factor that you should worry about in 2016, which will help you make a difference when it comes to positioning your pages and attracting organic traffic to your blog.
Let’s start by talking more about Google ’s user experience and how it impacts your blog and your readers.
Continue reading:
User experience for Google
The famous UX ( user experience ) became the focus of Google robots when they understood that black hat techniques did not contribute in any way to informing readers.
Since then, some metrics have become more relevant when it comes to assessing whether a page has content that really matters:
Bounce rate and time on page
One is closely linked to the other, since the rebound is measured in a space of 30 seconds.
For Google, the more time a user spends on a given page, the more relevant that content is to readers.
But are you managing to do that on your pages?
Keeping the user on your blog post is essential to achieve conversions in the Call to Action , downloading e-books and generating leads .
Now, let’s get to the SEO factor you need to worry about this year.
Time on page
The amount of time a user spends on a page says a lot about that content.
Is this really important?
Is what you say important to the person reading it?
Let’s imagine that one of the posts has the following title: How to build a dollhouse .
In it, you teach step by step how to build a dollhouse for children to play with.
At the same time that you are positioning yourself very well for that keyword , Google Analytics also shows that you are doing so for the words: How to build a house .
However, visitors who arrive through the first keyword stay for about 3 minutes consuming your content and have a bounce rate of 50%.
Those who arrive through the second keyword have an average dwell time of 1 minute and a bounce rate of almost 90%!
But what does that mean for Google?
It means that your content is much more relevant to someone searching for dollhouses than brick and mortar (or wood) houses.
Automatically, you will position yourself better for the keyword that interests you and you will be forgotten for that which does not bring qualified traffic to your blog .
However, to improve the time readers spend on your page, we can still use some very interesting techniques to keep the reader who is really interested and engaged in the topic.
Let’s see how?
3 ways to improve dwell time on your page
Even if the user who landed on your post is interested in the main topic, the reader may not find that content all that engaging.
Why wouldn’t I find that attractive?
Because this may be a compact block of text, without attractive subtitles, or the content is not written in a clear and didactic way.
We need to take the idea of storytelling and scannability to the next level to improve the average time spent on your pages.
And what good will that do for your publications?
Increasing the time users spend on your pages shows Google that your content is relevant , that readers benefit from that material, and that the search engine needs to show it to more and more people.
To help with this process, we have separated 3 simple and effective ways to improve the average length of your posts.
1. Connection phrases (the bucket brigade technique )
Bucket brigade is an expression that originated in the first fights against fires (probably in England).
One person passed a bucket to another person until they reached the person closest to the fire.
But how do we apply this to content marketing ?
Imagine that at a certain point in your text, the reader begins to lose interest.
For some reason, that sentence or paragraph is not as attractive as the previous ones.
To keep the reader motivated to read the rest of the text, insert connecting sentences.
Whenever you find a part of your post where the reader might think about going back to the previous page, place a sentence that encourages them to continue reading.
You may not have noticed, but we just did.
Look:
“Bucket brigade” is an expression that originated in early firefighting (probably in England). One person would pass a bucket to another person, moving forward until they reached the person closest to the fire. But how do we apply this to content marketing?
We started talking about fires and people passing buckets to each other.
That’s not exactly important to what we do day to day, right?
But after finishing explaining what the Bucket Brigade is , comes what really matters:
How do we apply that to content marketing?
In the end, that’s what really matters, isn’t it?
From that sentence, the text goes on south korea mobile database to show what the practical applications of the idea are, where it really matters, in your content marketing strategy.
Here are some ideas for connecting phrases that you can insert throughout the text:
– But how are you going to use this?
– And you know what the best part is?
– Why is that important?
– But it doesn’t end here…
– And how will this help your business?
2. Intertitles with clear benefits
Subtitles are essential for good publications.
In the end, would you rather read an endless block of text or content that is well organized and divided into parts?
If we know our readers well, the second option is the one to choose!
But intertitles aren’t always great.
It is very common for texts to be separated by headlines such as: Keyword, SEO, social networks. These subheadings do not say anything relevant.
So how do you grab your reader’s attention and keep your content organized?
With subtitles that make clear what the benefits of that part of the text are.
Continuing with the previous example, would you rather read content that is defined as “keywords” or one that says “why the success of your content strategy depends on good keywords?
One clear benefit is faster responses and engaged readers.
You know what you’re going to find there, why that piece of content is relevant, and most importantly, why you shouldn’t leave the page!
3. The APP formula
No, we are not talking about using an app to improve your texts.
The APP formula is a way to attract the reader’s attention after they have opened your text.
But why does that matter?
Because according to Google, the time you have to win over that user is 2 seconds.
It’s not 10, it’s not 5. It’s 2 seconds .
Time is short and we need to use it wisely.
The introduction of publications is usually the filter of good texts.
Google itself considers the first 100 words crucial to the quality of a good text, as well as the general content and the presence of the main keyword in the publication.
Then you need to put effort into the introduction.
The APP formula stands for: Agree, Promise and Preview.
In practice this means you need to engage with your reader, promise a viable solution and give a taste of what they are about to see.
And that’s it, in the introduction of your text!
Let’s go back to the beginning of this post to explain it better.
We start with:
Creating great posts and getting to the top of Google search results is a big challenge. And we understand you. After all, ranking factors are altered and updated almost daily (…) Let’s start by talking more about the user experience for Google and how it influences your blog and your readers. Read on.”
Step by step, we tried to find a common problem. Ultimately, this is what motivated you to click to enter the publication. Then, we made you a proposal and gave you a sample of what the text will deal with.
To make it even easier, we are going to divide our introduction into 3 parts.
Agree
Creating good posts and getting to the top of Google search results is a big challenge. And we understand you.”
If you ask anyone on Rock Content ’s marketing team if this is a challenge, they will admit without hesitation that it is.
In the end, creating content that ranks in Google searches is hard work, but it’s worth it.
However, all the relevant SEO factors, content competition and the work involved in promoting and updating that content also contribute to making positioning difficult.
But then we thought of one factor that could make all the difference.
Promise (promise)
In the end, ranking factors are altered and updated almost daily. And the competition only grows. For this and many other reasons, here we will tell you the main factor that you should be concerned about in 2016, which will help you make a difference when it comes to ranking your pages and attracting organic traffic to your blog.
And now, how do we solve our google ads for the ict sector: what you need to know before you start common problem?
With the main SEO factor that matters this year!
It’s not time to talk about it yet, but it’s time to promise that you’ll learn how to rank your pages well, attract traffic, and keep your readers.
Preview
“Let’s start by talking more about the user experience for Google and how it impacts your blog and your readers. Continue reading”
You can blurt out whatever you want right now.
But for this post, knowing that we’re going to talk a lot about user experience is enough.
Why that?
Because over the years, and with Google’s algorithm updates, it is now abundantly clear that user experience is essential to having well-positioned pages and attracting quality traffic.
At the same time, talking about UX can be so broad that it is necessary to specify.
Let’s talk about user experience for Google, for your blog, and for your readers.
Conclusion:
The time users spend on your page will be the factor that will make the difference for the rest of 2016.
More and more quality content is appearing on the Internet, and the most comprehensive content, that is, the most informative and the most beneficial for the user, is the one that Google will care about.
To boost this metric, 3 steps can be taken:
- Use the connecting phrases
- Create subtitles with clear benefits
- Use the APP formula ( Agree, promise and preview ).
With these three techniques, you will be well betting email list served to position yourself, attract organic traffic and keep users within your publication reading your content and getting the most out of it.
To continue expanding your knowledge about SEO, we made this special checklist so that you have everything you need to carry out this strategy .
Enjoy a good read!
This post was inspired by this video from Brian Dean of Backlinko . Learn more about the company via their Facebook .
