Stuffing your alt text with keywords isn’t the only mistake you can make. Other common mistakes include:
- Omitting or using empty alt text.
- Same ALT text for several different images.
- Too general ALT text (you write “dog” for a photo of a dog without specifying the breed. color. activity in the image. etc.).
- Using the file name as ALT text (generates counterproductive alternative texts like googlesearchconsole or photo2322 based on the file name.
How to write alternative text correctly?
- Do not put keywords in ALT text. Such a “tactic” will not help the ranking of pages in SERPs.
- Be specific. but keep the description in the code concise. without long. developed sentences and phrases.
- Use your target keywords naturally as part of your image descriptions. If they don’t fit into the text. don’t force it and leave them out.
- Do not put text directly on photos. All text describing images should be included in the HTML code.
- Don’t write “this is an image” in your code . Search engines and users will recognize a photo. Focus on describing what it shows.
- Try out how ALT text works. If you can imagine what’s happening in the image after reading it. the description is fine.
Alternative Text Exploration
How do you find out and check what is in the ALT text of a specific image on a web page?
The easiest way to check is to hover over the image. right-click. and select Inspect from the menu . You will see the HTML code with the appropriate line. where you can see if and what alt text is added to the image.
Clicking on each photo and graphic on a website can be quite tedious. but fortunately. there are ways to analyze ALT texts in bulk.
One option is to install Web telegram database Developer Chrome . Once you have successfully installed it. open the page where you want to examine images. Click on Web Developer . select Images and go to Show Alternative Attributes . You will then see the ALT text content of all images on that page.
Finding missing ALT texts and fixing them on the website
You can also analyze alt text across your entire website using tools like Screaming Frog or Sitebulb.
In these web crawling applications. look at the image report to check the ALT text of all images across the site. You can also select only images without text and then add text to them one by one.
Although alt text is not a top priority for SEO. it is a useful and valuable source of information about a website’s content. ALT text gives britain’s provocation in drone images context. which is essential for visually impaired users and search engines.
Anything you do to help search engines better understand your website content in context can help deliver more accurate and -have in modern digital marketing.
What is the purpose of alt text in HTML?
ALT text has two main functions in HTML code. It provides a textual description of an image in case the browser cannot display it due to usa lists technical issues or when the visitor is using a screen reader. It also helps search engines understand what is in the image. which can improve the visibility of a website in SERPs. And this is essential for a successful SEO strategy .
