In the background feels almost like the text is floating on a cloud. Can you see how these types of gradients can make a real impression on your subscribers? 4. Data visualization It can be a bit tricky to display data and stats to subscribers in a way that’s interesting and easy to understand at first glance. But this can be particularly important for certain B2B brands. By getting creative with maps, charts, graphs, and more, you can both make your email design stand out and thoroughly communicate information. Here’s what Tableau has to say on the subject: “Data visualization is another form of visual art that grabs our interest and keeps our eyes on the message.
When we see a chartwe quickly
see trends and outliers. If we can see something, we internalize it quickly. It’s storytelling with a purpose.” Automatic did a great job of data visualization when representing information about driving during the “Big Game.” They use color and logos to clearly represent groups of people and use size to immediately communicate larger numbers. Data Lithuania Business Email List visualization in graphic design When it comes to data visualization, you once again don’t want to sacrifice legibility and accuracy for creativity. Make sure you choose the right type of chart or graph to best and most accurately represent your information. Looking for some creative email campaign ideas?
Check out our B2B email automation ideas
Retro-vintage art Retro and vintage art takes subscribers back to a simpler time. It evokes a feeling of nostalgia that can really make your clients and customers connect with your brand. Why? Here’s an explanation from a design paper titled “Nostalgia and Its Value to Design Strategy: Some Fundamental Considerations.” “Cognitive theorists believe UAE Cell Number that emotions have a strong influence on human behavior, that is, people will be attracted by the objects that evoke positive emotions and forced away from those things that evoke negative emotions. Nostalgia, like other positive emotions, when it is evoked by certain stimulus (e.g. products, brands), will incite people to approach (e.g. to purchase or to interact with) it.