The importance of hashtags Experts believe that hardcore users of the platform can use up to 30 hashtags in a single post – especially since this is the limit per post.
Hashtags should be viewed as a critical tool that can complement your efforts to create awareness of your brand and offerings.
Think of them as a research tool
That allows people to find ideas and topics that spark their interests.
They help expand the reach of your posts by allowing them to appear in search results associated with specific hashtags tied to the nature of your business.
It’s essential to pay close attention to
The hashtags you choose for each The importance of hashtags Instagram post. Just as experts conduct keyword research to optimize your website , you need to conduct thorough research by looking at what your competitors are using and the most relevant keywords someone would use to search for something similar to your products and services.
Strong CTAs are the lifeblood of your Instagram sales funnel
So your brand is already producing content and regularly posting great photos and videos, and getting a lot of engagement.
That’s great – but it’s not enough. Why? Because japan telegram data even though potential customers are starting to like and trust your brand, they don’t know how to act in the way you think they should. Should they go to your website? Download a resource from a landing page? Tag their friends in your posts?
What we mean by all these questions is: your posts need to have one crucial element – the call-to-action .
Your company literally needs to explain to people what you want
Them to do or where they should go.
There are a few areas of the platform environmentally friendly lighting that you can use to place a CTA for your audience. The first one is The importance of hashtags obvious: the description of your Instagram posts. Include links to the product or landing pages with a brief text message informing them. For example: “Learn more about this product here” or something similar.
The second is the famous “link in bio” that some profiles use
When adding information in your description, include a short, fun and quick CTA to the company website or landing pages. But remember: you ba leads only have 150 characters, so choose your words wisely!
Another option is to use CTAs when responding to your audience’s comments. However, it’s important to be subtle and clever about this.
Whatever you do, don’t make it obvious
That your company is just selling its products in your response – this will make the communication sound robotic and overly salesy. Also, avoid doing this with every comment.
Just keep it natural and include a CTA whenever necessary – qualified leads drop like flies into your Instagram sales funnel.
But remember: use shorteners that offer data
Customizable shorteners can make the The importance of hashtags action more effective, since Instagram does not yet have clickable links in the description of posts and comments. Here are some suggestions for shorteners:
Bitly : allows you to customize url, tag, track and optimize all touchpoints for free;
TinyURL : basic and free shortener, without more complex functions;
Ow.ly : shortener that is one of the features of Hootsuite, a tool for managing social networks. It allows URL.
