Difference betwee If you are an entrepreneur and want to insert your business into the digital world, you must have heard about these two terms (but do you know everything about them?). So, what is the difference between paid traffic and organic traffic?
Let’s talk about traffic ?
Having your own website on the internet, beautiful, fluid, well-written, with relevant information and excellent navigation, making your business reach many more people is a dream dataset for almost every entrepreneur. A side note: if you don’t have one yet, talk to me and My Marketing Digital will develop one for you, lol. But anyway, the main purpose of having a cutting-edge website is to make your audience visit and browse it, right? Okay, so now let’s talk about paid traffic.
Paid traffic is the investment in platforms
ADS and Facebook ADS, for example) so that they show your content to users who were not looking for it. In short: it increases difference betwee visibility and the chances of 8 best websites to sell products online attracting and converting more customers. But be careful with false cognates: many people end up getting confused, thinking that paid traffic means paying internet users to access your website throughout the day.
Paid traffic corresponds to visitors who reach a website or a profile on social networks through advertisements, also called paid media, it is the strategy of investing to attract more visits and generate more traffic .
My Marketing Tip
We created some really cool content talking about vietnam news latter paid traffic strategies, with a different approach! Check it out by clicking here!
Now, let’s talk a little about organic traffic. In a very objective and didactic way, consisting of people who use search engines, such as Google, Bing, Yahoo or others, ignore the ads and click on the unpaid results to get to your website, organic traffic is based on the user’s interest in a certain search term.
To achieve this, the pages need to be ranked in the first Difference betwee search engine results for the keywords. See: research indicates that 71.33% of searches generate clicks only for results offered on the first page of search engines.
But ATTENTION:
1 – You need to define a content production strategy
2 – Be consistent in posting
3 – Create posts that solve your audience’s pain
Paid traffic vs organic traffic: what’s the difference?
The main difference between paid traffic and organic traffic Difference betwee is the type of investment required for each strategy. As the name suggests, the basis of paid traffic is in fact financial investment. In organic traffic, on the other hand, what is invested is your time.
The number of visits to your website depends largely on your budget. Other very important criteria are taken into account, such as the quality of your ad and your copywriting. However, paying for an ad is similar to renting a space in a strategic location with a lot of foot traffic, where everyone will see your online store.
Speaking now about organic traffic
the public reaches your brand spontaneously and naturally. These internet users arrive after seeing your content or product and feeling a desire, an awakened interest, a feeling that attracts them to your e-commerce, landing page, virtual store or social network.
Organic traffic itself is cost-free
You can attract more people to your website simply by producing quality content and developing a good inbound marketing strategy . However, micro or small business owners generally do not have the time to combine this type of action with their company’s core business.
