“We also try to be involv in projects from the start as much as possible, so that we can help think about which content on which channel is interesting for our followers. That way we can keep control. For example, if it concerns a very specific target group, we advise an ad campaign and also work out that strategy (from awareness to activation)”.
Also read: The 6 biggest social mia trends for 2024
So collaboration is an important success factor for your socials. How do you look at the discussion that is taking place in several municipalities about what place aldermen and mayors should have in social content?
“We maintain a clear separation between
A the socials of the municipality and the socials of the administrators. That does not mean that an dataset administrator never comes into the picture with us, but the socials of the municipality of ‘s-Hertogenbosch and those of administrators serve different goals. Bas on those goals, we make choices about what fits better where. Our team also thinks along with administrators in this,” says Marlou.
Illustrative Facebook post from the municipality of ‘s-Hertogenbosch about the unveiling of a mural on an apartment building
Few posts, many followers: how do you do that?
The municipality of ‘s-Hertogenbosch has a lot of followers and reach compar to the other top 5 successful social accounts of municipalities. The most important keys to success for that are according to Marlou as follows:
Final iting is given a lot of attention at the municipality of ‘s-Hertogenbosch
“We aim for good quality and are selective in what we share organically. For us, the central question is what the resident can gain from a message. Are they currently working on a topic? Or does a message contribute to showing our core values? If the answer to these questions is no at that moment, we do not post an organic message about the topic. caseno email list We then opt for a paid campaign, for example. Social mia are also not always the solution.”
The internal organization of social content is also an important explanation of why things are going so well at the municipality of ‘s-Hertogenbosch: the responsibility for the social mia channels has been plac with the mia team. They have full control over the content and also an overview of the (content) planning, popular active sales techniques paid and organic. And there is a clear separation.
And of course: ‘s-Hertogenbosch’s residents (and therefore followers!) who are above average proud of their city!
Continuous learning process: keep analyzing and trying out
Putting the resident at the center of your content, how do you do that? The mia team of the municipality of ‘s-Hertogenbosch does this in a continuous learning process by, among other things, looking at the statistics of the socials every month. Campaigns are also evaluat.
