Your email designer or email marketing colleague has approached you with a request: they want to include an animated GIF in their next email. Nice! Graphics Interchange Formats (GIFs) are an So what’s the roadblock? Well, not all email clients, like Microsoft Outlook, fully support GIFs when they render your […]
So you’re ready to start working out your email marketing strategy to guide prospective clients down a path to purchasing. But first, you need to know where your clients come from and where they want to go. That’s where customer journey mapping comes in. In this article, we’ll review the […]
You’ve received an inheritance. I need your bank account information to send you the money.” The email sender looks like a legitimate company. Sounds too good to be true, right? That’s because it most likely isn’t. This is a phishing scam in its most basic form. As a best practice, […]
