For email marketing campaigns, click-throughs are everything. You can generate clicks with an effective subject line, calls to action (CTAs), links, and text. But even though they say “copy is king,” a picture can be worth a thousand words. Robust visual design and cohesive images make your emails pop and […]
Whatever your approach might be, any email marketing team will benefit from having a defined email design system. What is a design system? A design system includes a set of standards used to create a collection of reusable components. These components (or email modules) share a consistent visual style, which […]
