To put the focus on the main message of your own email. 2. Eye-catching typography Typography can be a very powerful way to convey a specific feeling, emotion, or idea. So it’s no surprise that unique, eye-catching typography will be huge in 2023. Think of typography as more than just […]
Understand the importance of getting noticed. Mailjet’s upcoming study, “Inbox Insights 2023”, found that standing out in the inbox is the most cited constraint to email success. And while they may not help you get more opens, effective, original designs will boost email engagement. If your email makes use of […]
As well as inline. The main reason we need to use inline styles is Outlook for Windows. Don’t forget to test If you’re starting with a solid code foundation and proper formatting, you’re on your way to a great email. But, testing that email is still a crucial step – […]
why it’s so important to format your code properly Another development style decision is what size to make the indentation, which comes down to personal preference. Our advice is to do what works for you, but remember: consistency is key. Many code editors including our Email Editor will automatically indent […]
Increase readability to easily debug your code When you use a consistent code format, it increases your code’s readability and lets you debug errors in the code efficiently. For example, if you spot a mistake while testing your email, you can go back and find the bug in your code […]
How to optimize emails for better performance, check out our webinar recording Optimizing the Email Experience from Start to Finish, featuring insights from Guilda Hilaire, Shannon Crabill, and Nout Boctor-Smith. SIMPLIFY THE EMAIL QA PROCESS AND DELIVER PERFECTION What’s the best way to run through your pre-send checklist? With Email […]
Decides they would really prefer Comic Sans for your font (or some other equally ridiculous design request), testing allows you to make an informed argument. Once you’ve chosen what to test, you’ll need to pick a metric you’ll measure to determine which version is the winner. While there is conversion […]
Divide your audience into two random segments. Segment A gets the existing version of your email. Segment B gets the changed design. Example email A/B test Be careful about testing too much at once. A/B testing works best when choosing a single element within a given email campaign to run […]
Personalization errors like [Hi, unnamed] Email client rendering inconsistencies Whether responsive, dynamic, or interactive elements work as expected Email deliverability and spam filter triggers Accessibility and readability, including how your email appears in the inbox Pre-send testing helps you see into the future and avoid potential email marketing disasters. Of […]
Hours designing, writing, and building an email campaign .The last thing you want to do is realize there’s a giant copy-and-paste . Typo halfway through after you press send. Or worse that today was the day Gmail decided to stop supporting a key design. Element of your email and everyone […]
Help you see how a campaign will end up looking when opened with dozens of different devices and email clients. Plus, our pre-send checklist helps you catch many other common problems before you hit that send button. Email on Acid by Sinch Email Previews 2. Email A/B testing Email A/B […]
Emails with only a few lines of copy that might get significantly . More engagement than the email design with countdowns GIFs and all kinds of bells and whistles. How do you know? Well you have to test. The Inbox Insights 2023 survey found that. Quality Assurance and testingwere at […]
