Do you know that one annoying guy at work who’s always interrupting people during meetings, constantly talks about himself, and keeps on making rookie mistakes? You don’t want to be that guy. But let’s face the music. There are a lot of people out there who find certain types of […]
Bigger is better, right? Not necessarily. Spammers have been known to use images with large file sizes. So picking the right image format can protect your email’s deliverability and decrease load time. Both are important for keeping your email subscribers engaged. Here are some common image formats we recommend, as […]
For email marketing campaigns, click-throughs are everything. You can generate clicks with an effective subject line, calls to action (CTAs), links, and text. But even though they say “copy is king,” a picture can be worth a thousand words. Robust visual design and cohesive images make your emails pop and […]
Earth Day should get us all thinking about how our personal lives impact the planet. But what about your work life? Ever wonder what happens when you hit send on a new email campaign? Do those emails leave a carbon footprint? There was a time when everyone thought email was […]
So you’ve written amazing copy for your next email marketing campaign. But your email still looks a bit boring. How about some fun fonts to jazz up that email? In this article, we’ll talk about and how to use them in your HTML email designs. This gives you access to a […]
Your email designer or email marketing colleague has approached you with a request: they want to include an animated GIF in their next email. Nice! Graphics Interchange Formats (GIFs) are an So what’s the roadblock? Well, not all email clients, like Microsoft Outlook, fully support GIFs when they render your […]
he best customer journey mapping software The best customer journey mapping tools for an email marketing team depend on a variety of factors, such as: What’s the size of your organization? What type of journey mapping solution fits your budget? How much control do you want? Do you need to […]
Whatever your approach might be, any email marketing team will benefit from having a defined email design system. What is a design system? A design system includes a set of standards used to create a collection of reusable components. These components (or email modules) share a consistent visual style, which […]
The prebuilt components and predefined styles give us the flexibility to be creative within a set of standards.While it’s not the same as drag and drop email building with a WYSIWYG editor, it’s almost like choosing toppings from a build-your-own pizza menu. One thing that Senior Graphic Design Francois Sahli […]
Design and develop email components Now that we had our plan of attack, and a blueprint to go with it, Francois could start building our design library and passing it along to me to code things up. Francois took components and made them work in email by starting with a […]
ext-level email design systems Earlier, I mentioned that when I was developing email components, I basically created my own coding system. I also talked about how Parcel was an integral tool when creating our email design system. Parcel really helped us improve our design system game and I’m excited to […]
A lot of digital marketing agencies use creative briefs to pass along information from person to person. For example, the account manager may have special requests from the client, and the creative director may have important ideas and directions to share. All that needs to be communicated to copywriters, designers, […]
