What are some things to avoid when adding images to emails
Do you know that one annoying guy at work who’s always interrupting people during meetings, constantly talks about himself, and […]
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How do I pick the right image format for emails
Bigger is better, right? Not necessarily. Spammers have been known to use images with large file sizes. So picking the
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Supercharge Your Email Campaigns with Images
For email marketing campaigns, click-throughs are everything. You can generate clicks with an effective subject line, calls to action (CTAs),
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Sustainable Email Marketing: Is There Such a Thing?
Earth Day should get us all thinking about how our personal lives impact the planet. But what about your work
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Web Fonts and the Use of Font Stacks in Email Design
So you’ve written amazing copy for your next email marketing campaign. But your email still looks a bit boring. How
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What’s the difference between web fonts and web-safe fonts?
Your email designer or email marketing colleague has approached you with a request: they want to include an animated GIF
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Things to consider in a customer journey mapping tool
he best customer journey mapping software The best customer journey mapping tools for an email marketing team depend on a
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What are customer journey mapping tools
Whatever your approach might be, any email marketing team will benefit from having a defined email design system. What is
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How do I create a customer journey map
The prebuilt components and predefined styles give us the flexibility to be creative within a set of standards.While it’s not
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Adobe’s customer journey mapping resources
Design and develop email components Now that we had our plan of attack, and a blueprint to go with it,
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Airtable’s customer journey mapping resources
ext-level email design systems Earlier, I mentioned that when I was developing email components, I basically created my own coding
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HubSpot’s customer journey mapping resources
A lot of digital marketing agencies use creative briefs to pass along information from person to person. For example, the
