Have you ever wondered how to start digital marketing from scratch ? Adopting digital strategies is becoming increasingly necessary for companies. For a long time, in fact, it was believed that this concern was more directed towards B2C businesses.
But this is a big mistake
All types of business, markets and segments then this tenacious man found can benefit from well-applied methodologies . Therefore, at some point you must have asked yourself where to start.
The truth is that many entrepreneurs or managers start digital marketing don’t know exactly how to get started. Which is natural, because with so much information out there, it’s hard to identify what’s really important to get started .
But don’t despair!
With the right business direction, it is possible to achieve good results. The most important point of all is to identify how to adopt a digital presence to grow the company.
Research shows that it is important to pay digital marketing to improve your sales funnel attention to how to start digital marketing from scratch.
how to start digital marketing from scratch
And it’s not just us here at the agency who are saying this. It’s digital market research that often points to growth in the sector. To give you an idea, in March 2020, due to the start of the pandemic and restrictive measures, the e-commerce market grew by more than 73% . This is data published in the MCC-ENET index , developed by the Metrics Committee of the Brazilian Chamber of the Digital Economy.
But online sales have not only seen significant
Consumer behavior itself when searching for phone database information about products and services has changed . To illustrate what we are saying, there is no need to look for technical information; you just need to evaluate your own behavior.
Can you imagine buying something or hiring a service without first checking online that it’s worth it? Probably not! And this logic is used by most people today.
So, if you are already convinced that you need to start digital marketing position yourself in this market, check out the tips we have put together so you know how to start in digital marketing from scratch.
1. Set a goal and understand the importance of what you are about to do
As logical as it may seem, the obvious also needs to be said. So it doesn’t hurt to say that the first step for everyone is to establish a goal and identify how relevant it is to your type of business . What do you really need?
Improve your digital positioning in general?
Generate leads for the sales team?
Strengthen the brand’s relationship with its target audience?
Digital marketing offers many possibilities and is not limited to a single objective . But to start, it is good to have at least one of them very clear. When we talk about understanding the importance of what you are about to do, we are talking about how beneficial this choice will be for the growth of your business. In other words, how relevant it will be to meet your greatest need.
2. Review the company website
how to start digital marketing from scratch
Knowing how to start digital marketing from scratch may seem like a very complex process, but it really isn’t. If you have a website, the second step is to review it! It’s very likely that, when you created it, nothing related to digital marketing was considered.
But there are two basic points that need to be
considered: the website needs to load quickly (instead of leaving users waiting for “long seconds”) and be responsive . What does that mean? Adapting to the different possible screen formats.
Another issue that can be assessed is conversion points. This way, when a visitor arrives at the website, they will be encouraged to get in touch. Whether to request more information or even a quote. The key is that this information is visible and positioned in strategic locations.
For example: you work by offering a product and advertise it on your website. But the CTA ( call to action ) is hidden. The likelihood of someone searching the page for a place to make contact is minimal, and that alone could mean you’ve missed out on good opportunities.
