With the enormous amount of data available on social media , the challenges posed by the market, growing consumer demands, and intense competition, digital marketing teams face increasingly complex, extensive, and laborious tasks. This scenario has led to the rise of bots as automation tools, becoming synonymous with speed and efficiency. But are they really that effective, reliable, and convenient?
At first glance, these digital robots seem
like the perfect solution for optimizing work telegram database time, avoiding wasting valuable minutes on repetitive tasks. And that’s certainly not so far-fetched. However, when we think more closely, analyzing different aspects, the perception begins to change.
HubSpot conducted an interesting experiment with Instagram followers to see how effective a bot ‘s presence on the platform was in replacing human interaction. The results may surprise some . But to understand them, let’s start by discovering how the test unfolded.
Structure of the experiment
As with any experiment, the first step was australia database directory to clearly establish a series of parameters that would structure the research. And, logically, the hypothesis was essential; although two were formulated in this case:
- The automated account will have more followers . A bot’s ability to reach a larger audience would be more perfect than a human’s.
- Currently, automation isn’t sophisticated enough to be as effective at connecting with audiences on a peer-to-peer basis.
Then, to corroborate or contradict the why user-generated content is so successful assumptions in both points, two identical Instagram profiles were created: @liveworksee and @work_live_see . The first had interactions exclusively from one person, while the second was completely controlled by automation software. Furthermore:
- Each account contained the same profile description .
- The same content was published at the same time , on both profiles, for a month.
- The same hashtags were incorporated into each post , to drive inbound engagement.
