Instagram Live allows users to follow people and be followe. The but unlike Facebook. The the “double meaning” is not require. In other words. you can follow someone. The even if they do not follow you and vice versa. In addition. The Instagram Live streaming videos benefit from specific promotion. priority of content in the newsfee. The notifications concerning lives to users which must be deactivate separately. In just a few clicks. The the service allows you to connect to your favorite celebrity.
The user will then feel
Like a “friend” who has access to the privacy of his idol. The business to consumer database who will appear without makeup. The in his living room his kitchen. priority of content in the newsfee his gym or any other intimate place that one would not normally see. This brings fans closer than ever to influencers and celebrities. This feeling of intimacy creates a special bond . users can exercise at the same time as a fitness star. The follow their routine live. The listen to their idol sing. The cook at the same time as their favorite chef. The ask questions and get a live answer. The be part of a conversation between two or more celebrities. The etc.
They can therefore
Live a more personalize relationship and experience than winning landing page for ever before. During the lockdown. The the use of Instagram Live has indee evolve. The service. The which was mainly a communication channel for influencers. The has gradually been use by artists or athletes to create moments of conviviality with their fans in particular. For example. tennis players Stan Wawrinka and Benoit Paire have starte to organize virtual aperitifs .
Yoga class given live on Instagram Live on April 4. Philippe china business directory Lopez/AFP At the same time. The the nature of the content has evolve to adapt to nees and create daily routines for confine users . playing sports. The getting away from it all. The meitating. The laughing. The etc. On average. The broadcast times have increase for an audience with more time in confinement. A source of experiential value This craze is unsurprisingly of interest to brands. The who are seeking to take advantage of this success to further integrate influencers who appear on Instagram Live into their communications.
