Permission Marketing: What Permission marketing is a term that promises to become increasingly popular in the digital planning of Brazilian companies. Especially with the enactment of the LGPD.
When done well, it allows businesses to achieve high open and click-through rates on campaigns, generating incredible sales and revenue through their marketing efforts.
Learn more about the topic and discover how to get good results with this strategy.
So what is permission marketing?
Bombarding people with marketing hype can be a waste of time (and money) if only a small percentage of those people actually take advantage of what your business has to offer.
So basically, permission marketing iraq telegram data asks the user for permission to continue this communication. By providing their email or other information, customers express their interest in this channel of relationship with your company.
When your company applies permission Permission Marketing: What marketing, it increases its sales potential. This happens because:
The potential customer will know when
The emails will arrive – and will be open to receiving that contact;
Since the lead has signed up to the technological progress in the email list, the content is more likely to be something that will interest them;
The more advanced your permission marketing system is, the more it is able to track individual interests and tailor content to the individual.
This is especially important when we take into account that the General Data Protection Law (LGPD) comes into force in 2020.
The dynamic works more or less along these lines:
Your company offers something of value – such ba leads as a registration for seminars, specific offers, relevant content, a free downloadable report or ebook, access to special videos, among others. In exchange, the user provides their contact details.
Tips for an Effective Permission Marketing Strategy
As you can see in the previous topic, the strategy consists of a less invasive and more relevant approach – bringing the user what is really Permission Marketing: What important to them.
For this to work, your company must observe some points – see more below:
Personalization is the key to success
Generic messages frustrate your subscribers, while personalization builds trust.
One way to do this is to segment your list into groups
For example, let’s say your company has identified two types of buyers:
Someone who is always aware of special offers, trials , among others;
Someone who is releases, innovations and updates.
This type of segmentation makes it easier to personalize your audience. That way, the email they receive is actually relevant to them – which makes conversions easier.
Balanced automation
Balance “human warmth” with the convenience of automated processes . These instant messages and personalized responses can really build customer loyalty.
Relevant emails
Be consistent in your outreach efforts – but don’t be too pushy. Don’t leave your customers hanging, waiting for a response, or waiting too long without contact. Let them know that your sales team is still there if they need anything.
