The ability to manage an advertising budget should be a core skill for any PPC professional. Overspending due to human error results in awkward conversations with clients and other stakeholders and is difficult to explain. Learn the most important aspects of working with advertising budgets and adopt the right habits to keep your accounts in tip-top shape in today’s diverse PPC landscape.
How advertising budgets work
Before you start paying for paid advertising. think about how much you intend to spend on it each month.
Consider setting a cost cap for at least the next quarter. or better yet. six months. to give your budget enough time to handle and smooth out the initial turbulence. This time is especially important for a brand new account.
Now divide your monthly budget by 30.4 to get your daily PPC budget. If you want to run your ads only on certain days (Monday – Friday). multiply the number of days by 4.3 (the number of weeks in a month). and then divide the result by your total monthly budget. This will give you the amount you plan to spend each day your ads are active.
Be careful because some advertising platforms
including Google. can spend double your daily budget on any given day without proper monitoring. until they use up the amount allocated for the entire month.
Let’s say you want to invest whatsapp number database about 60.000 CZK per month in PPC. so you set the daily budget to 2.000 CZK. However. you will lose up to four thousand CZK per day from the set budget . and in total you will not exceed the calculated 60.800 CZK. This means that if you do not have your account under control and you run out of money. the ads will stop showing.
Try using more advanced strategies. setting a higher budget. and monitoring your spending by setting a target cost per action (CPA) or return on ad spend (ROAS).
This allows the system to spend more. but only when it achieves specific goals or seizes opportunities. In the case of poor performance indicators. it holds back and does not “spend” as much.
Advertising budget breakdown by platform
Different campaigns at different the church has historically always levels also require appropriately tailored budget management. While Google wants you to assign them directly to campaigns. on other platforms you can also assign them to ad groups or individual ad sets.
It’s best to follow your account structure when dividing your budget and invest more where you expect the best return.
Online store (e-shop)
If you run an e-shop. you have three usa lists options for where to direct your advertising activities. depending on its focus. You can either focus on Google or Meta. or combine the advantages of both major platforms.
If you are a large demand that can be captured. you will be more profitable to start with Google Shopping.
