Using code snippets with Emmet and Dreamweaver
hich doctype should you use? Now that we know more about HTML email doctypes, which one should you use? Well, […]
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Cool coding tricks with Emmet
You may have copied and pasted it into email templates a thousand times, but how much do you know about
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How does Emmet work
Shannon says this helps her out when she needs to add multiple paragraphs to include disclaimer text in UHC emails.
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Notes from the Dev: Using Emmet for Faster HTML Email Coding
How many keystrokes do you think you make when you code up a new email? Probably a lot. What if
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What email elements can I A/B test
You can bet if someone made it to the footer of the email, they’re interested in your brand and may
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Marketing Automation Platform (MAP)
Would you go into an MMA fight with one hand tied behind your back? Definitely not. But do you integrate
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Customer Relationship Management (CRM)
Even though it’s been years since the European Union enacted the General Data Protection Regulation (GDPR), plenty of people still
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Email Marketing Terms: 150+ Definitions You Need to Know
If you’re new to email marketing, it might seem like this practice has its own language. If you find yourself
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7 Rules to Follow for Email A/B Testing Done Right
The smallest changes in email design, copywriting, or incentives can make a major difference in the performance of a campaign.
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Drive webinar signups with a personal appeal
What we liked: This webinar subject line from Asana was particularly impressive. Webinars aren’t the sexiest things, making them difficult to
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Send a tailored welcome email
There’s nothing like an effective, thoughtfully-worded subject line to make us beam with pride. An email’s is a mammoth to tackle,
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Subject line inspiration from 10 smart brands
The California Consumer Privacy Act (CCPA) came out not long after GDPR and caused a similar level of upheaval. Though
