You can target people at different times of the day, experiment with placements, create lookalike audiences, use video ads, and more. In fact, Facebook is one of the most functional advertising platforms. However, it is easy to face the paradox of choice: there are many tools, but what exactly to use. How to act in such a situation? Test formats and settings.
There is no need to use the entire list of various Facebook advertising functions, but you shouldn’t limit yourself to just standard tools either. Think about the ultimate goal of your campaign, what format your target audience likes. Perhaps text content is important to them, or, on the contrary, it’s worth focusing on engaging mechanics (AR masks, quizzes, etc.).
Mistake 5: Ignoring the Facebook Pixel
Setting up and installing the Facebook pixel is telegram data one of the most important steps before launching any advertising campaigns. The pixel collects and tracks user actions on the site.
An audience that is already familiar with the product and brand is most likely to respond to an ad. The main thing is to install the pixel correctly. If it is install incorrectly, Facebook will indicate this at the ad setup stage. If the pixel is install correctly but is locat in the wrong place (for example, on the main page, not on the promotion page), Facebook will optimize the ads for the wrong result.
You can install the Facebook pixel using Google Tag Manager. Instead of opening the source code of the site, finding the right place, adding the code to it, you simply add the pixel code to the Google Tag Manager container without the risk of damaging the site.
Along with the installation, you can set up an activation trigger and collect the audience you are interested in (for example, only those who visited the company’s contact page).
For example, in the case of inlavka.ru, thanks to the Facebook pixel, information is loaded into Google Analytics that helps us evaluate the number of sales and the income from them. This allows us to intelligently optimize the advertising campaign, disabling the advertising campaigns with a low number of sales.
Error 6. Incorrectly setting similar audiences
Facebook allows you to find new potential 10 common mistakes when promoting on instagram customers similar to the initial audience you define. These can be lists from a CRM system, a website audience collected using the Facebook pixel, and so on.
Start building lookalike audiences either from pixel actions on the Purchase event or from your customer database.
Important: When creating lookalike audiences, your source audience must be at least 1,000 people. If you don’t have enough people, move one step down the customer value matrix and use your website traffic (e.g. users who watched videos, visited specific pages, etc.).
Mistake 7. Constantly redoing your advertising campaign
The ad system uses machine learning to make sure your ads perform as efficiently as possible. But it takes time to achieve maximum results. Facebook explains this as the “learning phase” of the algorithms. During this period, the system is choosing the best way to “deliver” your ad message, so performance is less stable and the CPA may be worse.
Learning occurs when you create a new ad or set of ads, or make significant changes to existing ones.
Most campaigns take 24 to 48 hours to collect european union phone number enough data to fully optimize and begin running effectively.
During this period, it is important not to make any drastic changes and wait until the campaign is running at full capacity.
Mistake 8: Using irrelevant landing pages
Attractive ads are only half the battle. You need to work on the page where your ad will take users after they click on the ad.
Users need to be led to a page that provides detailed information about the offer or product in the ad, as well as to a place where they can perform the target action. Unfortunately, many advertisers make mistakes at the stage of choosing a landing page. Some launch a promotion for a specific product or service only to direct engaged users to the main page or even to a completely different offer.
If the landing page associated with your ad doesn’t deliver on its promise, your prospects will leave and your budget will be wasted.
