According to the latest data from 2016, Facebook has over 100 million Brazilian users and this number is sure to increase. You have certainly realized that your company cannot be left out of the largest social network in the world, and creating a Facebook page (Fan Page) is the first step to take.
It is worth noting that you need to create a company page on Facebook and not a personal profile. This is because a page offers several other features that a profile does not have, making it the most suitable for companies. Features such as:
Advertisements;
Data analysis;
Multiple access;
Business manager;
Call-to-Actions;
Applications;
Custom tabs
Appointments and check-ins
Even if you are an individual entrepreneur camtasia makes it easy to sync audio and who works my company on alone, it is correct to have a Fan Page and not your personal profile. Especially if your intention is to invest in digital marketing to sell more and achieve greater growth. Only with a page will you be able to obtain more resources from Facebook to advertise your services/products.
First steps on the Fan Page
People who manage Pages can have digital marketing for b2b companies: how the mks methodology can help your business sell more different roles. When you create a Page, you automatically become its administrator. This means that only you can change its appearance and post on its behalf. Only an administrator can also assign roles and change the roles of other people.
As an administrator, you can add other users with the same role as you, who will have the same control over the page, or add them with different profiles. See the profile possibilities:
Administrator
Editor
Moderator
Advertiser
Live Contributor
Among these different profiles, the only one contact lists that can perform all actions on the page is the one(s) that is an Administrator. Check out what is possible to do on your page:
Manage page functions and settings;
Edit the page and add applications;
Create and delete posts on behalf of the page;
You can publish live to the page using a mobile device;
Send messages as the page;
Respond to and delete comments and posts;
Remove or ban people from the page;
Create ads;
View access information and reports
See who posted as the page;
In this Facebook link you can access the information my company on that the social network provides about creating pages and check what types of actions each profile can perform.
Fan Page Disclosure
However, having a Fan Page is not enough to make it easier for your audience to find you on social media. You need to gain followers who are interested in your industry and the services or products your company offers. In other words, you need to work on promoting your brand on social media.
After defining the visual identity of your page. One of the first steps, as recommended by Facebook itself. Is to invite your personal friends to like the Fan Page. The recommendation is that all users who are. Administrators or have some other role, invite their friends to like and get to know the page. This will help you gain several initial followers.
To increase this number
you need to not “abandon” your Fan Page, but rather be consistent in the number of posts you make. For example, you can decide to post every day or between two and three times a week.
Having a predefined number of posts
a posting schedule will make your audience get used to checking out your information, increasing your exposure on Facebook. It is also important to have posts with content that adds value to your followers, as you can see in this article . In addition, investing in ads is also an interesting option to increase your company’s exposure on social media.
To continue getting tips on my company on how to manage your company’s social media, follow our blog . Do you want to have a completely free Digital Marketing Assessment of your business and find out how you can sell more? Click here and find out more .
