Didn’t mean that there would be an immediate big response, and we still had no . Way of using the web. While keeping People, things, and events at Maximize the Impact of Your Digital Marketing the core, we . Gradually increased the content that responded to needs such as gourmet food, which is strong . In the world of the internet, and fortune telling, which is popular.In addition, we analyzed . The data every month, created reports, and used a common language among the members involved . To repeatedly make improvements based on the results of This worked and This didn’t work.
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. I think the reason for this is that we continued this william margeson process without neglecting it.Anyone . Who has been involved with owned media will understand that motivation tends to wane when . Numbers start to stagnate. However, the core members didn’t give up and continued working steadily, . And as a result, we hit million page views in july of this year. This . Is a huge achievement for a local media outlet, and I think it’s the result .
Of continuing without losing focus. The august, testing of operations with real virtuous cycle between the company and employees brought about . By OkitiveWhat is the secret to staying motivated ?Kuniyoshi:thanks to the effect of pr, I . Gradually started to hear the name Okitive more and more when I went out. The . Increased awareness became a motivator for me. I began to think, There’s meaning in what . I’m doing, and I want to deliver better content.Okinawa’s tourism industry was hit particularly hard . By the covid- pandemic, but they overcame that difficult time and the name Okitive has .
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Been heard more frequently recently. The okinawa tv members also proactively came up with ideas . And continued to discuss this and that every week, which I think is why everyone . Was able to persevere and not give up.–it seems like all the members have a . Sense of ownership, and a good cycle has been created.Kuniyoshi:having Okitive has given the entire . Company confidence. Also, by promoting this project, I feel that the entire company has taken . On a Let’s do it! stance to take on new challenges such as secondary use .
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Of content. Employees who are not doing new things are likely to be seen by . Their superiors as not doing their job. (laughs)yamashita:I’m very happy south africa numbers that even employees other than . The core members have started saying, Let’s do something new! for example, I don’t think . The phrase Let’s do tiktok would have ever come up before the launch of Okitive.I . Am impressed that they are no longer passive, but have instead taken the initiative to . Think for themselves and make improvements.
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Kuniyoshi:when we launched Okitive, we had the following three themes . In mind:securing new revenueimproving brand powerimprove employee motivationamong them, the third one was considered to . Be particularly important, and we placed emphasis on preventing existing employees from leaving the company . And increasing the motivation of new employees. As a result, the employees’ attitudes changed, the . Company’s stance changed, and a very positive cycle was created, and we can feel the . Effects firsthand.Stickers also distributed at the okinawa festival held at yoyogi park in may this .
