Things to consider in a customer journey mapping tool

he best customer journey mapping software

The best customer journey mapping tools for an email marketing team depend on a variety of factors, such as:

  • What’s the size of your organization?
  • What type of journey mapping solution fits your budget?
  • How much control do you want?
  • Do you need to integrate with other platforms?
  • What other departments will provide input and use these resources?
  • How often do you plan to update your customer journey maps?

Depending on your time, resources, and the number of journey maps you’re creating, customer journey mapping software could be a big help. These tools typically offer drag and drop templates that give teams a fast and flexible way to build journey maps.

Here’s a collection of tools we think are among the best:

  • UXpressia
  • Mapovate
  • Smaply
  • Lucidchart
  • Touchpoint Dashboard

Let’s go over each of these in more detail below.


ribes its solution as a central place for creating customer experience assets. Besides customer journey maps, it offers persona-building tools, impact maps, and paid courses. Like many of the whiteboard tools, UXpressia lets you work on digital projects collaboratively.

You can get one project and one user for free, and Professional plans start at $24 a month per user.



bills itself as the first journey mapping software with dynamic real-time VoC analytics. That means you can use this service to take customer surveys that feed into the software. Paid Mapovate plans include a subscription Nigeria Business Email List  tits customer experience measurement solution. But Mapovate also says it can integrate with existing systems.

Try it with a free two-week trial. Paid plans start at $99 a month, which includes three journey maps.



is an intuitive online solution for journey mapping, personas, and stakeholder maps. It boasts quite a few different recognizable brands as its customers. The drag-and-drop functionality makes it easy to build maps with a set of common elements.

This brand recently introduced a free plan, which gives you three journey maps and three personas within one project. With any paid plan, you get unlimited projects, journey maps, and personas as well as other features such as commenting and the ability to export PDFs and spreadsheets. Those start at around $21 USD per month.



is an advanced diagramming tool marketing teams can use to build journey maps. It’s not exclusively used for journey mapping. Lucidchart is also a tool for designing software, organizational flowcharts, and more.

A free plan gets you three documents and 100 templates. Paid plans start at just $7.95 a month for individuals. Team plans are $9 per month per user and include real-time commenting for collaboration and integrations with a wide variety of other applications.

Tochpoint Dashboarders drag-and-drop functionality that allows you to visualize journey maps without a designer. It also lets users add data and multimedia to specific touchpoints in the customer lifecycle. There are collaboration and reporting features as well as the ability to analyze maps with charts and graphs. Plus, there’s a feature for presenting Touchpoint Dashboard journey maps.

Touchpoint Dashboard does not provide pricing information on its website.

What’s the best customer journey mapping tool for you?And that’s it! We’ve provided you with some direction on starting your customer journey mapping process.

If you’re just starting the process of mapping your customer  UAE Cell Number journeys, we know it can seem a bit daunting. To help you nail down the right approach, check out our report oAs always, don’t hesitate to reach out. At Email on Acid, we’re happy to help you optimize your email strategy today.

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